Key takeaways
- Clay is a workflow builder: you design tables that pull from many data providers.
- Pebbles Ai is conversational: you ask an assistant and it does the research and lead work.
- Clay lists 150+ data providers with waterfall enrichment and offers unlimited seats.
- Pebbles Ai covers what happens after the list: drafts, inboxes, a CRM and memory.
- Custom enrichment logic does not carry over; tables export as a CSV.
What is the main difference between Pebbles Ai and Clay
Clay gives you building blocks and Pebbles Ai gives you assistants. In Clay, you build a table, choose data providers, set up waterfalls and use Claygent, its AI web research agent. The result is as flexible as the person designing it.
In Pebbles Ai, you describe the outcome in chat. The Marketing or Strategy assistant finds companies that match your ideal customer, Find fresh leads looks for people by role and location at up to ten of them, and the assistants carry on into research, outreach drafts and inbox replies in the same workspace.
Where is Clay stronger
Clay is stronger for teams that want precise control over enrichment. It lists 150+ data providers and tries several in turn through waterfall enrichment, so a GTM engineer decides which providers to try and in what order.
Its table model suits teams that want to design their own research steps rather than follow a fixed product flow. Every plan has unlimited seats, there is a free plan for experimenting, CRM integrations arrive from the Growth plan, and its pricing page names email campaign sending.
How does Pebbles Ai work differently
Pebbles Ai trades configurability for a shorter path from question to action. Nobody needs to design a workflow: the assistants work in Auto, Plan or Manual mode, and the web app starts in Manual, where actions such as starting lead generation wait for your approval.
It also covers the steps after a list exists. Leads land as CRM contacts with a work email where one is found, a confidence score and a catch-all flag. The assistants write email and LinkedIn outreach of up to seven touches from Company Intel and save emails as drafts in Gmail or Outlook, and Smartbox handles the replies with Write with AI.
Which teams should choose Clay and which Pebbles Ai
Choose Clay if you have someone who enjoys building data workflows and your advantage comes from custom enrichment logic. Choose Pebbles Ai if nobody on the team has time to build and maintain tables, and you want research, leads and first drafts from a conversation.
Picture an illustrative RevOps lead at a software company who wants a custom enrichment workflow that combines several data sources: Clay fits that job. A founder who needs ten good prospects at named firms and a credible first email to each fits Pebbles Ai. Some teams build lists in Clay and research and write to the people on them in Pebbles Ai.
What should you check before switching from Clay
Check how much of your process lives in custom table logic, because Pebbles Ai is conversational rather than a workflow builder and multi-provider enrichment does not carry over. The data itself moves easily.
- Export each Clay table you still use as a CSV and import it into the Pebbles Ai CRM.
- Note which columns come from waterfall enrichment and whether a work email with a confidence score covers the need.
- Write your ideal customer description in plain words so an assistant can search from it.
- Decide who approves actions while the web app is in Manual mode.
Pebbles Ai and Clay side by side
How each product approaches the same jobs, in its own terms.
| Pebbles Ai | Clay | |
|---|---|---|
| Primary job | A workspace of AI assistants for research, leads, outreach drafting, CRM and inboxes | A spreadsheet-style workspace for enrichment and prospecting workflows |
| Finding prospects | Describe your ideal customer, then find people by role and location at up to ten named companies | Workflows across the 150+ data providers it lists, with waterfall enrichment |
| AI research | Assistants research public sources with inline numbered citations and a source list | Claygent, an AI web research agent |
| Outreach | Email and LinkedIn drafts of up to seven touches, saved in Gmail or Outlook | Email campaign sending is named on its pricing page |
| CRM | Built-in CRM, labelled Beta, with deals, Kanban, saved views, tasks and notes | CRM integrations from the Growth plan |
| Pricing structure | Per-seat plans with monthly AI credits and leads | Free, Launch, Growth and Enterprise, with actions, data credits and unlimited seats |
Checked 2 November 2026 on each vendor's public pages. The other product's cells state only what its own site says; where it says nothing on a point, the cell reads See their site.
About Clay
Data enrichment and GTM workflow builder
A spreadsheet-style workspace for building enrichment and prospecting workflows, pulling from many data providers with waterfalls and an AI web research agent, priced by actions and data credits.
Best for: GTM engineers and RevOps teams who want to design custom enrichment and research workflows across many data sources.
What its own pages say
- Access to 150+ data providers with waterfall enrichment. Source: Clay
- Claygent, an AI web research agent. Source: Clay
- CRM integrations from the Growth plan; email campaign sending is named on the pricing page. Source: Clay
- Unlimited seats on every plan. Source: Clay
- Free, Launch, Growth and Enterprise; monthly actions and data credits; unlimited seats. Source: Clay
Where Clay is stronger
- Table-based workflow design across the 150+ data providers Clay lists.
- Waterfall enrichment that tries several providers in turn.
- Unlimited seats and a free plan for experimenting.
Where Pebbles Ai differs
- You describe your ideal customer in chat; the Marketing or Strategy assistant finds matching companies (25 by default, up to 50 a search), then the right people at up to ten of them.
- Finds fresh leads inside 1 to 10 named target companies by role and location, 1 to 100 per run, landing as CRM contacts with a work email where one is found, a confidence score and a catch-all flag.
- Writes email and LinkedIn outreach, up to seven touches, from your company knowledge and brand voice; emails are saved as drafts in your connected Gmail or Outlook mailbox and LinkedIn messages are drafted for you to send; it drafts, it does not run an automated sending sequence.
- Smartbox works across Gmail and Outlook, with more than one inbox per provider, and Write with AI in Fast, Balanced and Comprehensive modes that use the thread and your brand voice.
- Marketing and Strategy assistants plus the Guider, with Auto, Plan and Manual execution modes; the web app starts in Manual, where actions wait for your approval.
Before you switch
- Clay tables export to CSV for import into the Pebbles Ai CRM.
- Pebbles Ai is conversational rather than a workflow builder, so custom multi-provider enrichment logic does not carry over.
We make Pebbles Ai. Facts about other products come from their own public pages, checked on .
Where Pebbles Ai fits
- CapabilityProspecting & customer recordsDescribe your ideal customer in chat and an assistant finds matching companies, then the right people at up to ten of them, saved as CRM contacts.
- CapabilityAI workspaceThe Marketing and Strategy assistants work in Auto, Plan or Manual mode; the web app starts in Manual, where actions wait for your approval.
- CapabilityOutreach contentThe assistants write email and LinkedIn outreach of up to seven touches from Company Intel and save emails as drafts in your Gmail or Outlook mailbox.
Common questions
Is Pebbles Ai a workflow builder like Clay?
No. Pebbles Ai is conversational: you ask an assistant for companies, leads, research or drafts, and it carries out the steps rather than you designing a table.
Can I bring Clay tables into Pebbles Ai?
Yes, as data. Export the table as a CSV and import it into the Pebbles Ai CRM; the enrichment logic behind it does not carry over.
Does Pebbles Ai use several data providers like Clay?
Pebbles Ai serves leads from its own growing B2B contact database, GDPR compliant, and offers no waterfall enrichment across providers you choose. Find fresh leads returns a work email where one is found, with a confidence score and a catch-all flag.
Can Clay and Pebbles Ai be used together?
Yes. A team can build and enrich lists in Clay, export them as a CSV and use Pebbles Ai to research the accounts and draft outreach.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .
