Key takeaways
- Group AI tools by job before comparing them.
- Decide how much AI may act without a person approving it.
- General assistants need your company context supplied to them.
- Autonomous sending carries brand and deliverability risk; review it closely.
- Fewer, well-connected tools beat many disconnected ones.
What kinds of AI sales tools are there
AI sales tools fall into a few kinds: general assistants, agents that prospect or send outreach, agents for everyday work tasks, conversation insight and data enrichment. Each kind answers a different question, so a team rarely needs one of every kind.
How much should AI act on its own
AI should act alone only where a mistake is cheap to undo. Drafting, research and summaries are low risk; sending messages to prospects or changing CRM records is not, so many teams keep a person approving those steps.
Take an illustrative SDR team selling to hospitals. It lets AI research accounts and draft emails, but every first message is read by a rep before it goes, because a wrong claim in a regulated market is costly.
How do these AI sales tools differ
These AI sales tools differ in scope and in how much they do without you. These notes come from each product's own pages.
- ChatGPT: a general assistant with apps that connect to tools through MCP, and a free plan.
- Claude: a general assistant with projects, connectors and MCP apps, and a free plan.
- Regie.ai: AI agents for prospecting work, with dialling and CRM integrations; see their site for which CRMs it connects to.
- 11x: autonomous agents, Alice for outbound and Julian for inbound, across channels including voice.
- Artisan: an AI SDR, Ava, that finds leads and writes and sends outbound email.
- Lindy: an AI agent for inbox management, scheduling and meeting notes across many connected apps.
- Gong: call recording, coaching, conversation analysis and forecasting.
- Clay: enrichment across many data providers, with Claygent for web research.
How do you choose an AI sales tool
Choose by naming the job, the level of autonomy you accept and the context the tool needs. A tool that cannot see your positioning, customers and past messages will write generic copy however capable its model is.
- Which task takes the most time today?
- Will a person approve actions that reach prospects?
- How does the tool learn your company and voice?
- Does it connect to the inbox, calendar and CRM you use?
The products compared
ChatGPT
General AI assistant
OpenAI's general AI assistant for writing, research and analysis, with projects, memory and apps that connect to outside services, sold from a free tier up to business and enterprise workspaces.
Best for: People and teams who want one general-purpose assistant for many kinds of work, from drafting to analysis, and are happy to supply their own company context and connect their own tools.
Pricing model: Free, Go, Plus and Pro for individuals; Business and Enterprise and Edu for organisations. Source: ChatGPT pricing
Claude
General AI assistant
Anthropic's general AI assistant for writing, research, analysis and coding, with projects, memory across conversations and connectors to apps such as Gmail and Slack, from a free plan to enterprise.
Best for: People and teams who want a general-purpose assistant for writing, analysis and coding, and who will bring their own company context and connect their own apps.
Pricing model: Free, Pro, Max and Ultra for individuals; Team and Enterprise for organisations, with Enterprise self-serve or sales-assisted. Source: Claude pricing
Regie.ai
AI sales prospecting agents
An AI prospecting platform for research, enrichment, drafting and agents, with a parallel dialler and a HubSpot or Salesforce connection, plus a free plan.
Best for: Sales teams that want AI prospecting help and parallel dialling beside the HubSpot or Salesforce CRM they already use.
Pricing model: Free, Pro, Team (2-seat minimum) and Enterprise. Source: Regie.ai pricing
11x
AI sales agents
A company building AI sales agents: Alice for outbound across email and social, and Julian for inbound voice and chat, sold through a demo.
Best for: Teams that want to hand outbound or inbound handling to autonomous AI agents.
Pricing model: Sales-led; book a demo. Source: 11x pricing
Artisan
AI SDR for outbound email
An AI SDR product whose agent, Ava, finds and enriches B2B leads from a contact database Artisan sizes at 250M+ and writes and sends personalised outreach, priced by credits.
Best for: Teams that want an AI agent to prospect and send outbound email on their behalf.
Pricing model: Credit-based, scoped to lead volume, mailboxes and dialler seats. Source: Artisan pricing
Lindy
AI agent for work tasks
An AI agent product that Lindy calls an AI employee: it plugs into your tools, manages inbox and calendar, takes meeting notes and runs lead generation and outreach tasks on credits.
Best for: Individuals and teams who want an AI agent to handle email, scheduling, meeting notes and repetitive tasks across many connected apps.
Pricing model: Free, Team and Enterprise, priced in credits that measure the work done; Free is $50 of credits that last 7 days; Team credits are pooled across the team each month; Enterprise has custom credits and billing. Source: Lindy pricing
Gong
Revenue intelligence
A revenue intelligence platform that captures customer interactions to power forecasting, engagement and AI agents, sold with per-user licences and a platform fee.
Best for: Sales organisations that want conversation insight, coaching and forecasting.
Pricing model: Per-user licences plus a platform fee. Source: Gong pricing
Clay
Data enrichment and GTM workflow builder
A spreadsheet-style workspace for building enrichment and prospecting workflows, pulling from many data providers with waterfalls and an AI web research agent, priced by actions and data credits.
Best for: GTM engineers and RevOps teams who want to design custom enrichment and research workflows across many data sources.
Pricing model: Free, Launch, Growth and Enterprise; monthly actions and data credits; unlimited seats. Source: Clay pricing
We make Pebbles Ai. Facts about other products come from their own public pages, checked on .
Where Pebbles Ai fits
- CapabilityAI workspacePebbles Ai is a go-to-market operating system (GTMOS) with the Marketing and Strategy assistants and the Guider. You choose Auto, Plan or Manual mode, which settles how much assistants do without asking; the web app starts in Manual.
- FoundationCompany IntelCompany Intel holds your business knowledge and brand voice, so assistants start with your positioning and customers rather than a blank prompt.
- CapabilityResearch & analysisResearch answers come with inline numbered citations and a source list, so you can check what a claim rests on before using it.
Common questions
Can an AI tool replace an SDR?
Some agents send outreach on their own, but research, judgement and relationships still need people. Many teams use AI to give SDRs more time, not to remove them.
Is a general assistant enough for sales work?
It can be for writing and analysis if you supply company context each time. Sales-specific tools add data, workflows and connections to your systems.
What is the risk of AI sending emails automatically?
Wrong claims, off-brand tone and harm to sending reputation. Review samples regularly and keep approval on early campaigns.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .
