Resources
Understand the platform.
Put it to work
Clear definitions, practical distinctions and a starting point for evaluating Pebbles Ai. No need to decode an internal architecture diagram.
Seven guides, one interactive landscape, the blog and the founder conversations
Start here
Begin with the big picture
What is a GTM
operating system?
A GTM operating system (GTMOS) runs research, prospecting, outreach and email from one company context. How it differs from a CRM, point tools and AI chat.
- GTM operating system
- Go-to-market tools
- CRM and AI workspaces
- Buyer criteria
In this guide
- What a GTM operating system means
- Why disconnected tools slow go-to-market work
- What a GTM operating system includes
- A GTM operating system versus a CRM or AI chat
- Limits to check before you choose
GTM software landscape: AI platforms compared
Compare go-to-market software in nine directions, from research and lead generation to email and memory, on editorial scores, and see where Pebbles Ai fits.
- Web research
- Lead generation
- CRM and prospecting
- Smartbox
- Outreach
- AI assistants
- Context and Library
- Integrations
- Memory
Guides
One job at a time
Why company context matters for AI work
Company context is what an AI assistant knows about your business before it starts. Why AI work turns generic without it, and what to include.
What you will learn
- Generic AI output is usually a context problem, not a prompt problem. An assistant cannot know your audience, offer or voice unless it is given them.
- Describe the company once, in a structured and reviewed form, and reuse it across tasks instead of pasting a brief into every prompt.
- Company context
- Brand voice
- Agent memory
- Content review
Outreach content vs email sending tools
Outreach content, inbox work and automated email sending are three different jobs. How to tell them apart, and which of the three Pebbles Ai covers.
What you will learn
- Content and sending are different jobs, with different tools and different risks.
- An AI email assistant works on live threads one at a time, while an outreach campaign tool plans messages for a whole audience.
- Outreach content
- Email follow-ups
- Sequence automation
- Mailbox drafts
How to build a B2B ideal customer profile (ICP)
An ideal customer profile (ICP) describes the companies most likely to buy and stay. How to build one from evidence, write it down and turn it into a lead list.
What you will learn
- An ideal customer profile describes the companies most likely to buy and stay; a buyer persona describes the people inside them.
- Build it from evidence: your best customers, the deals you lost and cited research on the segments you are unsure about.
- Ideal customer profile
- Customer segments
- B2B prospecting
- Market research
How to prepare for a sales call with AI
Good sales call preparation fits on one page: the goal, the company, who you will meet and what to ask. How to research it with AI and check the sources.
What you will learn
- Sales call preparation fits on one page: the goal of the call, the company, the people, a guess about the need, your questions and the next step.
- Prepare to ask better questions, not to pitch your research back at the prospect.
- Sales call preparation
- Discovery calls
- Account research
- AI research
How to re-engage old sales leads
Old sales leads went quiet for a reason. How to sort a dormant list, find a fresh reason to get in touch, write the re-engagement email and know when to stop.
What you will learn
- An old lead needs a new reason to talk, not the same message sent again.
- Sort before you send: check fit against your ideal customer profile, who is still in the role and who asked not to be contacted.
- Lead reactivation
- Re-engagement emails
- Dormant leads
- CRM records
AI go-to-market examples by industry
How IT services firms, B2B SaaS companies, design agencies and marketing consultants use AI for go-to-market: who to target, what to research and what to write.
What you will learn
- AI go-to-market follows the same steps in every industry: company context, cited research, an ideal customer profile, a lead list and reviewed drafts.
- What changes is the signal that a company needs you, where you read about it and the angle of the first message.
- AI go-to-market
- IT services lead generation
- B2B SaaS
- Agencies and consultants
From the team
Notes and conversations
Blog
Founder notes and lessons from building Pebbles Ai: the methods behind the product, the choices along the way and what changed.
- Founder notes
- Building Pebbles Ai
Founder interviews
Podcasts and interviews with Emin Can Turan on go-to-market strategy, research-led methods, scientific marketing and building Pebbles Ai.
- Podcasts
- Go-to-market strategy
Go deeper
Explore the work itself
See what each capability does, how to approach the work with it and what it covers.
