Key takeaways
- Collaboration in prospecting means shared accounts, clear ownership and review.
- A shared CRM is the base layer for any team process.
- Seat rules shape cost and who can join the workflow.
- Pebbles Ai supports roles, invites, comments and review on campaign templates for teams.
What collaboration means in prospecting
Collaboration in prospecting means the whole team sees who owns each account and what has been said to it. Without that, two reps can email the same buyer in one week.
- Shared accounts and contacts with a clear owner.
- Review of messaging before it reaches buyers.
- Shared context on past conversations.
- Roles that control who can edit and who can only view.
How the tools support teams
Each tool supports teamwork in a different way. The notes summarise each product's own description.
- LinkedIn Sales Navigator: TeamLink shows shared connections across a sales team, with advanced CRM integrations on Advanced Plus.
- Clay: spreadsheet-style workflows with unlimited seats on every plan, so the whole team can work in them.
- HubSpot Sales Hub: a CRM suite with free tools for up to two users, then paid seats with sequences, calling and forecasting.
- Attio: a flexible CRM with automatic enrichment and email and calendar sync, priced per user.
- Common Room: routes account signals to CRM, engagement tools and Slack on every plan.
- Salesforce Sales Cloud: an enterprise CRM for larger sales organisations.
A team example
Consider Oakridge Payroll, an illustrative firm with a sales team of six covering UK regions. Reps kept messaging the same group companies from different regions.
Oakridge fixed it by assigning account owners in its CRM, agreeing saved searches in Sales Navigator and reviewing new templates in a weekly session. The tools helped, but the ownership rules did the work.
Where Pebbles Ai fits
Pebbles Ai fits teams that want shared prospecting and messaging review in one workspace. On Team and above, colleagues can review and comment on campaign templates, with Creator, Manager and Admin roles and invites.
Company memory reaches colleagues' assistants, while projects stay private to their owner. Team and above also allow free observer seats, which use the shared pool of AI credits and leads but cannot create assets.
The products compared
LinkedIn Sales Navigator
LinkedIn prospecting and social selling tool
LinkedIn's paid prospecting tool for searching leads and accounts with advanced filters, tracking changes, messaging people outside your network with InMail and syncing to a CRM on its top plan.
Best for: Sellers whose prospecting happens on LinkedIn and who want advanced search, alerts and InMail on LinkedIn's own network.
Pricing model: Core, Advanced and Advanced Plus, priced per licence with monthly or annual billing; Advanced Plus is custom-priced by team size and CRM needs. Source: LinkedIn Sales Navigator pricing
Read the comparison with LinkedIn Sales Navigator Visit LinkedIn Sales Navigator
Clay
Data enrichment and GTM workflow builder
A spreadsheet-style workspace for building enrichment and prospecting workflows, pulling from many data providers with waterfalls and an AI web research agent, priced by actions and data credits.
Best for: GTM engineers and RevOps teams who want to design custom enrichment and research workflows across many data sources.
Pricing model: Free, Launch, Growth and Enterprise; monthly actions and data credits; unlimited seats. Source: Clay pricing
HubSpot Sales Hub
CRM platform with sales software
A CRM-centred sales suite with free tools, seat-based paid tiers, sequences, calling, forecasting, a prospecting agent and AI features, part of HubSpot's wider marketing and service platform.
Best for: Companies that want one mature CRM across marketing, sales and service, with the HubSpot Marketplace of apps and free tools for up to 2 users.
Pricing model: Free tools, then Starter, Professional and Enterprise priced per seat; onboarding fees on higher tiers. Source: HubSpot Sales Hub pricing
Read the comparison with HubSpot Sales Hub Visit HubSpot Sales Hub
Attio
Modern data-driven CRM
A flexible, data-model-first CRM with automatic enrichment, email and calendar sync, sequences and call intelligence on Pro, and a free tier.
Best for: Startups and scale-ups that want a customisable CRM with enrichment and a developer-friendly API.
Pricing model: Free, Plus, Pro and Enterprise, per user, with seat and workspace credits. Source: Attio pricing
Common Room
Buyer intelligence and signals platform
A buyer intelligence platform that unifies signals from CRM, product, marketing, website and community activity, resolves them to people and accounts, and adds a contact directory and AI agents.
Best for: Go-to-market teams that want to act on intent, website, product and community signals and route them into their CRM and sales engagement tools.
Pricing model: Essential, Advanced and Enterprise; Essential billed annually, Advanced and Enterprise custom; contact limits and credits for prospecting, research and phone enrichment vary by plan. Source: Common Room pricing
Salesforce Sales Cloud
Enterprise CRM
The enterprise CRM platform for sales, with suites from small business to Max, forecasting and pipeline inspection, and Agentforce AI agents as an add-on or included at the top tier.
Best for: Organisations that need a highly customisable CRM of record with deep forecasting, admin control and an enterprise ecosystem.
Pricing model: Per user per month; Starter billed monthly or annually, higher suites billed annually. Source: Salesforce Sales Cloud pricing
Read the comparison with Salesforce Sales Cloud Visit Salesforce Sales Cloud
We make Pebbles Ai. Facts about other products come from their own public pages, checked on .
Where Pebbles Ai fits
- CapabilityOutreach contentOn Team and above, colleagues can review and comment on campaign templates for email and LinkedIn.
- FoundationAgent memoryCompany memory reaches colleagues' assistants, so shared context is not lost when a teammate is away.
- CapabilityProspecting & customer recordsKeep shared contacts, deals and tasks in one CRM, labelled Beta, with saved views for each rep.
Common questions
How do sales teams avoid contacting the same prospect twice?
Assign one owner per account in a shared CRM and check it before outreach. Saved views per rep make ownership easy to see.
Should managers review prospecting messages?
Reviewing templates works better than reviewing every message. It keeps quality high without slowing reps down.
Do all team members need a full seat?
Not always. People who only follow progress may suit a view-only or observer seat where the tool offers one.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .
