Key takeaways
- Map the SDR's day before buying, then pick tools for the steps that cost the most time.
- One tool rarely covers every step, so an SDR stack may pair a data source, a writing aid and a CRM.
- Writing aids help most on first touches, where personal detail decides whether a message is read.
- Pebbles Ai has no dialler or sending sequences, so it fits the research and writing steps.
AI prospecting tools for SDRs building lists
AI prospecting tools help SDRs build lists by turning a target description into named people at the right companies, which is where the day usually starts.
LinkedIn Sales Navigator offers detailed search filters and alerts on job changes, while Apollo.io pairs its contact database with sequences and a dialler. In Pebbles Ai, company search turns a description of your ideal customer into matching companies, and Find fresh leads returns people by role and location at up to ten of them a run.
Researching accounts before the first touch
Research before the first touch is where an SDR earns a reply, because a specific reason to write beats a generic opener.
Sales Navigator names AI features Account IQ and Lead IQ, and general assistants such as ChatGPT can research a company when given sources. Pebbles Ai research returns a brief with inline numbered citations and a source list, so you can check a fact before quoting it to a prospect.
AI for BDRs writing first touches and follow-ups
AI helps BDRs and SDRs most on first touches and follow-ups, where tone and relevance decide whether a message gets read. These tools name writing help on their own sites, listed alphabetically, not ranked.
- Amplemarket: sequences, deliverability tools and the Duo assistant.
- ChatGPT: general drafting with projects and memory.
- Lavender: Email Coach and the Ora AI Sales Agent.
- Regie.ai: AI agents for prospecting and a parallel dialler, with a HubSpot or Salesforce integration, one CRM per workspace.
- Pebbles Ai: email and LinkedIn outreach of up to seven touches with a personality per piece, with emails saved as drafts in your connected mailbox.
Logging activity at the end of the day
Logging is the step that slips at the end of a long day, so tools that update the CRM from the work itself remove a real chore.
Sales Navigator syncs with a CRM on Advanced Plus, and Apollo.io offers deal management with CRM sync. In Pebbles Ai, leads land in the Beta CRM with notes and tasks, and the assistants can update Attio or Pipedrive records from chat through MCP, each write an approval action under the execution mode (in Manual mode it waits for your approval).
Where Pebbles Ai stops for an SDR
Pebbles Ai stops short of calling, sequenced sending and intent signals, so SDRs who rely on those need another tool beside it.
It returns no phone numbers, has no dialler, and its assistants send nothing on LinkedIn. Pair it with a dialler or engagement platform if your team's day runs on calls.
AI tools for SDRs at a glance
Each tool's category, whether its site lists a free plan, and the main features its own site names. Listed alphabetically, not ranked.
| Category | Free plan | Main features named on its site | |
|---|---|---|---|
| Amplemarket | AI sales platform for outbound | No | Sequences, dialler and Duo assistant |
| Apollo.io | Sales intelligence and engagement platform | Yes | Sequences, dialler and deliverability |
| ChatGPT | General AI assistant | Yes | Projects, memory and apps through MCP |
| Lavender | Email coaching | See their site | Email Coach and Ora AI Sales Agent |
| LinkedIn Sales Navigator | LinkedIn prospecting and social selling tool | No | Search filters, InMail, Account IQ and Lead IQ |
| Regie.ai | AI sales prospecting agents | Yes | AI prospecting agents and a parallel dialler |
| Pebbles Ai | Go-to-market workspace with AI assistants and a CRM labelled Beta | No | Find fresh leads, cited research and outreach drafts; no dialler or sequences |
Features listed are those each vendor named on its site when checked, and tiers vary. Pebbles Ai has no free plan; Pro and Team start with a 1-month free trial.
The products compared
Amplemarket
AI sales platform for outbound
An outbound sales platform combining contact data, multichannel sequences, a dialler, deliverability tools, intent signals and an AI assistant, with included contacts on every plan and a free trial.
Best for: Outbound teams that want data, sequencing, calling and deliverability handled by one vendor with an AI assistant in the loop.
Pricing model: Startup, Growth and Elite, each with included users and contacts; Startup is on an annual term, Growth and Elite are custom-priced, and every plan includes a free trial. Source: Amplemarket pricing
Apollo.io
Sales intelligence and engagement platform
A go-to-market platform built around a B2B contact and company database it sizes at 240M+ contacts, with prospecting, enrichment, sequences, a dialler, meetings and deal tracking in one product, plus a free plan.
Best for: Sales teams that want a self-serve contact database and a full outbound engine (sequences, calling, deliverability tools) in one subscription, starting free.
Pricing model: Free, Basic, Professional and Custom plans; credits shared across the team and reset monthly; monthly or annual billing with an annual discount. Basic adds email sequencing, Professional adds AI features and call recording, Custom adds SSO and API. Source: Apollo.io pricing
ChatGPT
General AI assistant
OpenAI's general AI assistant for writing, research and analysis, with projects, memory and apps that connect to outside services, sold from a free tier up to business and enterprise workspaces.
Best for: People and teams who want one general-purpose assistant for many kinds of work, from drafting to analysis, and are happy to supply their own company context and connect their own tools.
Pricing model: Free, Go, Plus and Pro for individuals; Business and Enterprise and Edu for organisations. Source: ChatGPT pricing
Lavender
Email coaching
An email intelligence company offering an email coach that helps sellers write better sales emails, plus an AI sales agent, with a free start.
Best for: Sellers who want real-time coaching on the emails they write.
Pricing model: Email Coach: a free Basic tier, then Starter, Individual Pro and Team, billed monthly or yearly, with Team priced per seat. Source: Lavender pricing
LinkedIn Sales Navigator
LinkedIn prospecting and social selling tool
LinkedIn's paid prospecting tool for searching leads and accounts with advanced filters, tracking changes, messaging people outside your network with InMail and syncing to a CRM on its top plan.
Best for: Sellers whose prospecting happens on LinkedIn and who want advanced search, alerts and InMail on LinkedIn's own network.
Pricing model: Core, Advanced and Advanced Plus, priced per licence with monthly or annual billing; Advanced Plus is custom-priced by team size and CRM needs. Source: LinkedIn Sales Navigator pricing
Read the comparison with LinkedIn Sales Navigator Visit LinkedIn Sales Navigator
Regie.ai
AI sales prospecting agents
An AI prospecting platform for research, enrichment, drafting and agents, with a parallel dialler and a HubSpot or Salesforce connection, plus a free plan.
Best for: Sales teams that want AI prospecting help and parallel dialling beside the HubSpot or Salesforce CRM they already use.
Pricing model: Free, Pro, Team (2-seat minimum) and Enterprise. Source: Regie.ai pricing
We make Pebbles Ai. Facts about other products come from their own public pages, checked on .
Where Pebbles Ai fits
- CapabilityProspecting & customer recordsBuild a list with company search and Find fresh leads, each lead carrying a confidence score and a catch-all flag.
- CapabilityResearch & analysisTurn a target account into a cited brief with a source list before the first touch.
- CapabilityOutreach contentDraft first touches and follow-ups for email and LinkedIn, saved as email drafts in your connected Gmail or Outlook mailbox.
Common questions
Which AI tool should an SDR try first?
Try the one that tackles your slowest step. If research takes longest, start with a research tool; if writing does, start with a writing aid.
Can AI write cold emails for SDRs?
Yes, and it works best when it has real account research and your offer to draw on. Read every draft before it goes out.
Does Pebbles Ai replace LinkedIn Sales Navigator?
No. Pebbles Ai offers no Sales Navigator features. Its assistants draft LinkedIn messages for you to send, and Socialbox lets you search LinkedIn and write your own messages inside Pebbles Ai.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .
