One scale for every product
Pebbles Ai is scored on the same axes and the same 0 to 100 scale as everyone else.
CRM and prospecting tools compared: the GTM landscape
How 25 CRM and prospecting tools compare on the GTM object graph and Audience. Editorial scores from Pebbles Ai's research, with Pebbles Ai on the same scale.
CRM and prospecting
The GTM object graph and AudiencePebbles Ai on each axis
- CRM record depth60 out of 100Highest rival 90
- Sales workflow breadth40 out of 100Highest rival 90
- Business context80 out of 100Highest rival 90
- Governed record operations70 out of 100Highest rival 90
- Connected GTM workflow80 out of 100Highest rival 100
- User-set autonomy80 out of 100Highest rival 70Top score
Positioning map
Pebbles Ai
Business context across, CRM record depth up, both 0 to 100. Arrow keys move between products.
Every axis
Pebbles AiOther productsMedian
CRM record depth
What it measures
Breadth of objects, relationships and record administration.
60Sales workflow breadth
What it measures
Native sales automation and communication workflow coverage.
40Business context
What it measures
Connection between CRM records and wider GTM knowledge and work.
80Governed record operations
What it measures
Schema, provenance, write controls and governance.
70Not scored: Day.ai
Connected GTM workflow
What it measures
How many of eight go-to-market stages run natively in one workspace: account research, lead discovery, CRM records, grounded drafting, mailbox send, social publishing, calendar actions and memory.
80User-set autonomy
What it measures
Whether the user chooses how far the AI acts on its own, from asking before each action to acting, and how widely that choice applies across mail, CRM, calendar, social and connected tools.
80
Score matrix
0 to 100, Pebbles Ai pinned first
| Pebbles Ai | Pebbles Ai | 60 | 40 | 80 | 70 | 80 | 80 |
|---|---|---|---|---|---|---|---|
| Salesforce Sales Cloud and Agentforce | Suite | 90 | 90 | 90 | 90 | 80 | 70 |
| HubSpot Smart CRM and Breeze | Suite | 80 | 90 | 90 | 70 | 100 | 60 |
| Microsoft Dynamics 365 Sales and Copilot | Suite | 90 | 90 | 90 | 80 | 80 | 60 |
| Zoho CRM and Zia | Suite | 80 | 80 | 80 | 60 | 70 | 50 |
| Attio | Direct | 80 | 70 | 70 | 60 | 60 | 40 |
| Notion | Adjacent | 40 | 30 | 60 | 30 | 60 | 40 |
| Oracle Sales | Suite | 90 | 80 | 80 | 80 | 60 | 40 |
| SAP Sales Cloud | Suite | 90 | 80 | 80 | 80 | 60 | 40 |
| Breakcold | Direct | 40 | 50 | 60 | 30 | 50 | 30 |
| Close | Adjacent | 60 | 90 | 60 | 50 | 60 | 30 |
| Day.ai | Direct | 60 | 70 | 70 | Not scored | 60 | 30 |
| folk | Direct | 40 | 50 | 50 | 30 | 60 | 30 |
| Freshsales | Suite | 70 | 70 | 60 | 50 | 60 | 30 |
| Nimble | Adjacent | 50 | 50 | 60 | 40 | 60 | 30 |
| Pipedrive | Adjacent | 60 | 70 | 60 | 50 | 70 | 30 |
| Airtable | Adjacent | 80 | 60 | 40 | 40 | 30 | 20 |
| Clay | Adjacent | 30 | 60 | 80 | 30 | 60 | 20 |
| Copper | Adjacent | 50 | 60 | 70 | 40 | 50 | 20 |
| monday sales CRM | Suite | 70 | 70 | 50 | 50 | 60 | 20 |
| Streak | Adjacent | 40 | 40 | 60 | 30 | 30 | 20 |
| Affinity | Adjacent | 70 | 60 | 80 | 60 | 40 | 10 |
| ERPNext CRM | Open source or DIY | 80 | 70 | 50 | 50 | 40 | 10 |
| EspoCRM | Open source or DIY | 70 | 60 | 40 | 50 | 40 | 10 |
| SuiteCRM | Open source or DIY | 80 | 70 | 40 | 50 | 30 | 10 |
| Twenty | Open source or DIY | 60 | 50 | 40 | 40 | 30 | 10 |
Swipe to see every axis
Scores are editorial estimates (0 to 100) from Pebbles Ai's own research, not measured benchmarks.
How to read the landscape
Compare within a direction
Each subdirection has four axes of its own, plus two shared by all. Read a score against its neighbours only.
A blank is not a zero
Where a score is missing, the research did not rate that product on that axis.
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CRM and prospecting tools compared: the GTM landscape Pebbles Ai https://trypebbles.ai/resources/gtm-competitive-landscape/crm-audience
Questions about CRM and prospecting tools
What does the CRM and prospecting landscape compare?
It compares 25 CRM and prospecting tools on the GTM object graph and Audience. Every product sits on the same map, and Pebbles Ai is scored beside them on the same scale.
Which axes are CRM and prospecting tools scored on?
Each product is scored on six axes. The first four are CRM record depth, Sales workflow breadth, Business context and Governed record operations. The last two, Connected GTM workflow and User-set autonomy, are shared by every direction, so you can compare the same things across the whole landscape.
Where does Pebbles Ai stand in CRM and prospecting?
Pebbles Ai has the top score on User-set autonomy. On every other axis, at least one product scores the same or higher. Each badge is worked out from the scores, never assumed.
How are the CRM and prospecting scores produced?
They are editorial estimates from Pebbles Ai's own research, on a scale from 0 to 100. They are not measured benchmarks or rankings. A blank cell means a product was not scored on that axis, not that it scored zero. Pebbles Ai is scored on the same scale as every other product.
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