Key takeaways
- ZoomInfo is a broad intelligence platform; Cognism is a focused data provider that describes its data as compliance-first.
- Cognism leads with verified mobile numbers, which suits calling into the UK and EU.
- ZoomInfo serves sales and marketing from one contract, with intent and visitor data.
- Pebbles Ai is GDPR compliant, and so is its own B2B contact database.
- Pebbles Ai has no phone numbers, no dialler and no intent data.
What is the difference between ZoomInfo and Cognism
ZoomInfo is a broad intelligence platform and Cognism is a focused data provider. ZoomInfo sells sales packages and marketing packages (Marketing Demand, ABM Lite and ABM Enterprise) that combine contact data, mobile numbers, AI email generation, intelligent dialling, buyer intent and website visitor data, with Chorus conversation intelligence in the wider family. Cognism sells Standard and Pro packages built around verified mobile numbers and compliance-first data, with intent data on Pro and a CRM Enrichment add-on.
Both are quote-based and both meter data use in credits, so the comparison is about scope rather than access: how much of the sales and marketing stack you want from one data vendor.
Cognism vs ZoomInfo in Europe
In Europe the two pitches differ: Cognism leads with compliance and with mobile numbers it describes as verified, which suits teams whose motion relies on calling decision makers in the UK and EU.
ZoomInfo's case in Europe rests on breadth: one contract for sales and marketing data, intent, website visitor data and conversation intelligence through Chorus. European buyers commonly ask each vendor how its data is collected and how people can object, since GDPR also places duties on the organisation that uses the data.
ZoomInfo or Cognism: who should pick which
Pick ZoomInfo if marketing and sales want the same data source, intent and visitor data drive your account selection, and you will use conversation intelligence. Pick Cognism if phone outreach into Europe is central and you want a vendor that describes its own data as compliance-first.
An illustrative enterprise software vendor running account-based marketing across North America and Europe, with an operations team to manage the data, fits ZoomInfo's packaging. A London team of twelve SDRs calling finance directors across Germany and the Nordics fits Cognism's focus.
Where does Pebbles Ai fit for GDPR-conscious teams
Pebbles Ai fits smaller teams that want leads and the work around them in one GDPR-compliant workspace, rather than a data contract. Its leads come from Pebbles Ai's own growing B2B contact database, which is GDPR compliant, through Find fresh leads at 1 to 10 named companies; the assistants then research each account with cited sources and draft email and LinkedIn outreach from Company Intel.
It does not fit a calling motion or account selection by intent: Pebbles Ai has no phone numbers, no dialler, no intent data and no website visitor data. Its GDPR compliance covers Pebbles Ai itself; how you use the leads stays under your own GDPR duties.
What should you check before signing a B2B data contract
Check coverage against a sample you choose, because a quote-based contract is hard to unwind once signed. Ask each vendor to run the same accounts and roles.
- Coverage for your countries, roles and company sizes, tested on your own sample.
- Mobile number coverage, if calling is part of the plan.
- How credits are counted, and whether unused credits carry over.
- Each vendor's documentation on data collection and objection handling under GDPR.
- Seat count and contract length in the quote, before you plan the rollout.
ZoomInfo, Cognism and Pebbles Ai side by side
How the two data vendors and Pebbles Ai compare on data, compliance and what comes after the data.
| ZoomInfo | Cognism | Pebbles Ai | |
|---|---|---|---|
| Built for | Enterprise sales and marketing data and intelligence | B2B contact data, which it describes as compliance-first | A GTM workspace with lead finding, research and drafted outreach |
| Phone data | Mobile numbers and intelligent dialling | Verified mobile numbers | No phone numbers or dialler |
| Intent | Buyer intent and website visitor data | Intent data on Pro | No intent data |
| Compliance stance | See their site | Compliance-first data, in its own words | GDPR compliant |
| CRM | See their site | CRM Enrichment add-on | Built-in CRM, labelled Beta |
| Outreach | AI email generation | See their site | Email and LinkedIn drafts saved in Gmail or Outlook |
| How you buy | Quote-based packages by features, licences and credits | Quote-based Standard and Pro packages | Paid per-seat plans; see the pricing page |
Checked 2 November 2026 on each vendor's public pages. The two named products' cells state only what their own sites say; where a site says nothing on a point, the cell reads See their site.
The products compared
ZoomInfo
B2B data and sales intelligence platform
An enterprise B2B data platform for sales and marketing teams, offering contact and company data, buyer intent, website visitor data and AI email generation in packaged, quote-based plans.
Best for: Larger sales and marketing organisations that need deep contact coverage, intent signals and conversation intelligence under one enterprise contract.
Pricing model: Packages priced by features, licences and credits (1 export = 1 credit); quote-based. Source: ZoomInfo pricing
Cognism
B2B contact and mobile data
A B2B data provider selling verified mobile numbers and contact data it describes as compliance-first, with intent data on Pro and a CRM enrichment add-on in quote-based packages.
Best for: Teams that call prospects and want phone-verified mobile numbers, with intent data and CRM enrichment from the same data vendor.
Pricing model: Standard and Pro, quote-based, 5 seats included; 1 credit = 1 revealed contact. Source: Cognism pricing
We make Pebbles Ai. Facts about other products come from their own public pages, checked on .
Where Pebbles Ai fits
- CapabilityProspecting & customer recordsFind fresh leads searches Pebbles Ai's own GDPR-compliant B2B contact database for people by role and location at up to ten named companies, with a work email where one is found.
- CapabilityResearch & analysisThe assistants research each account from public sources, with inline numbered citations and a source list, and reply in your language.
- CapabilityOutreach contentOutreach of up to seven touches is drafted from Company Intel and saved in your connected Gmail or Outlook for you to review and send.
Common questions
Is Pebbles Ai GDPR compliant as a third option to ZoomInfo and Cognism?
Yes. Pebbles Ai is GDPR compliant, and so is its own B2B contact database. How you use the leads stays under your own GDPR duties.
Does Pebbles Ai have mobile numbers like Cognism?
No. Pebbles Ai finds work emails where they exist, with a confidence score, but no phone or mobile numbers.
Can Pebbles Ai replace a ZoomInfo contract?
Not where you rely on intent data, website visitor data, phone numbers or conversation intelligence. It suits teams that need leads at named companies, research and drafted outreach without an enterprise data contract.
How should I compare ZoomInfo and Cognism data?
Give both vendors the same sample of target accounts and roles, then check coverage and bounces yourself. We do not rate either.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .
