Pebbles Ai vs folk:
which fits your team?

What is the difference between Pebbles Ai and folk

folk is a CRM first, built to keep relationships organised, while Pebbles Ai is a workspace of AI assistants where the CRM is one part beside research, lead finding, outreach drafting and inboxes. folk presents its product around contacts, enrichment, email campaigns, AI assistants and a LinkedIn extension. Pebbles Ai starts from a chat with an assistant that knows your business and can act across your tools.

The practical question is where your day starts. If it starts in a contact list you keep tidy by hand, folk fits that habit. If it starts with a question such as which companies to target next and what to say to them, Pebbles Ai is built around that question.

Where is folk stronger

folk is stronger when what you want is simple relationship management. A founder who tracks investors, partners and early customers can keep those contacts and their campaigns in one light tool without learning a wider platform.

folk also offers sequences on its Premium plan. Pebbles Ai writes multi-touch outreach but does not send it as an automated sequence, so if scheduled follow-ups sent for you are a must, folk covers a need that Pebbles Ai does not.

Where does Pebbles Ai work differently

Pebbles Ai works differently because the assistants do the research and the writing, not only the record keeping. Find fresh leads searches 1 to 10 named target companies by role and location and returns up to 100 leads a run, each landing as a CRM contact with a work email where one is found, a confidence score and a catch-all flag.

Company Intel holds your business knowledge and brand voice, built from your website, files and pasted text, and the assistants write from it. Smartbox brings Gmail and Outlook into the workspace, with more than one inbox per provider, and Socialbox holds your LinkedIn, WhatsApp, Instagram and Telegram chats.

• The CRM is labelled Beta: deals with stage, amount and probability, Kanban boards, saved views, ICPs, tasks and notes.
• Research answers carry inline numbered citations and a source list.
• Execution modes decide how much runs alone: in Manual, where the web app starts, actions that reach the outside world wait for your approval.

Who should choose folk and who should choose Pebbles Ai

Choose folk if your team is small, your work is relationship-led and you mostly need a clean contact list with campaigns. Choose Pebbles Ai if you also need to find new prospects, research them and draft outreach in your own voice from the same place.

Take an illustrative three-person consultancy that sells to logistics firms. With folk, the team would keep its existing contacts in order and send a campaign to them. With Pebbles Ai, a partner could ask the Strategy assistant for matching companies, run Find fresh leads for operations directors at ten of them, and get drafts saved in Gmail that refer to each firm.

What should you check before switching from folk

Check how your contacts will move and what replaces your sequences. Export your folk contacts as a CSV and import the file into the Pebbles Ai CRM; imports from Google and Microsoft contacts are there too.

• List the folk sequences you run today and decide whether drafted emails you send yourself will do.
• Connect the Gmail or Outlook mailbox you send from, since outreach drafts are saved there.
• Note the folk fields you rely on; an admin can add them as custom fields in the Pebbles Ai CRM.
• Agree which execution mode the team starts in.