Key takeaways
- Pipedrive is a sales CRM built around visual pipelines; the alternatives differ more in focus than in basics.
- HubSpot Sales Hub and Zoho CRM come with other business apps, Close adds calling, Attio a flexible data model and folk a lighter relationship CRM.
- Pebbles Ai pairs a CRM labelled Beta with lead finding, research, outreach drafting and inboxes for email and social chats.
- Contacts move from Pipedrive by CSV; deals need re-creating.
Why do teams look for Pipedrive alternatives
Teams look for Pipedrive alternatives when their work outgrows a pipeline view, not because the pipeline view is weak. Pipedrive is built around visual pipelines, with automations, forecasting reports, an AI sales assistant and add-ons for lead generation and campaigns.
The usual triggers are new needs: calling inside the CRM, marketing and service on the same records, a custom data model, or help with the prospecting and writing that happen before a deal exists.
What should you look for in a Pipedrive alternative
Look for the tool that fits the busiest part of your team's day. A team that lives on the phone needs different things from one that lives in email or in research.
For instance, an invented five-person firm selling training to construction companies might spend most of its week finding site managers and writing first emails, and little time moving deals. For that team, prospecting and drafting matter more than pipeline features.
- Pipeline: the stages, automations and reports you rely on now.
- Channels: built-in calling, email sync or LinkedIn.
- Prospecting: whether finding leads happens inside the tool.
- Data model: custom objects and fields.
- Migration: how contacts, deals and history move.
How do the main Pipedrive alternatives compare
The main alternatives are other CRMs with a different emphasis, plus a workspace for the work before the deal. Each line names the product's centre of gravity; its card further down links to its own site.
- HubSpot Sales Hub: a full CRM with forecasting, sequences and calling, plus marketing and service hubs and free tools to start.
- Close: a sales CRM for small teams, with built-in calling, SMS and a power dialler on higher plans.
- Zoho CRM: a configurable CRM with forecasting, cadences and built-in calling on Standard, and a free edition.
- Attio: a data-model-first CRM with automatic enrichment, email and calendar sync, an API and webhooks.
- folk: a lightweight relationship CRM with enrichment, email campaigns, AI assistants and a LinkedIn extension.
- Pebbles Ai: a workspace that finds leads, researches accounts and drafts outreach, with a Beta CRM for contacts, segments and deals.
How is Pebbles Ai different from Pipedrive
Pebbles Ai differs by putting prospecting, research and writing at the centre, with the CRM as the place leads land. Its CRM, labelled Beta, has custom fields, deals with stage, amount and probability, Kanban boards, saved views, ICPs, tasks and notes, but no forecasting.
Around it, assistants find leads at named companies, research accounts with citations and write email and LinkedIn outreach from Company Intel. Smartbox handles Gmail and Outlook mail, and Socialbox brings LinkedIn, WhatsApp, Instagram and Telegram chats into the same workspace.
How do you move away from Pipedrive
Export contacts as CSV first, then rebuild deals and automations in the new tool. Into Pebbles Ai, contacts import from a CSV, while deals need re-creating.
Pipedrive is also among the MCP servers in the Pebbles Ai catalogue, which may change, so you can connect it in Settings and use it from assistant chat instead of moving everything at once.
Pipedrive alternatives at a glance
Who each option suits and whether its own site lists a free plan.
| Best for | Free plan | |
|---|---|---|
| HubSpot Sales Hub | Companies that want marketing, sales and service on one CRM, starting from free tools. | Yes |
| Close | Inside sales teams that sell mostly by phone, SMS and email from the CRM. | No |
| Zoho CRM | Companies that want a configurable CRM with forecasting, calling and automation, especially if they already use other Zoho apps. | Yes |
| Attio | Teams that want to shape their own CRM data model, with enrichment, an API and webhooks. | Yes |
| folk | Small teams that manage relationships and simple email campaigns in a lightweight CRM. | No |
| Pebbles Ai | Teams whose busiest work is finding leads and writing outreach, with a CRM labelled Beta for contacts and deals. | No |
Best for is our own summary of each product's public pages, and the free plan column is what each site lists. Pebbles Ai has no free plan; Pro and Team start with a 1-month free trial. Plans change, so check their sites before you decide.
The products compared

HubSpot Sales Hub
CRM platform with sales software
A CRM-centred sales suite with free tools, seat-based paid tiers, sequences, calling, forecasting, a prospecting agent and AI features, part of HubSpot's wider marketing and service platform.
Best for: Companies that want one mature CRM across marketing, sales and service, with the HubSpot Marketplace of apps and free tools for up to 2 users.
Pricing model: Free tools, then Starter, Professional and Enterprise priced per seat; onboarding fees on higher tiers. Source: HubSpot Sales Hub pricing
Read the comparison with HubSpot Sales Hub Visit HubSpot Sales Hub
Close
Sales CRM with built-in calling
A sales CRM for small teams with built-in calling, a power dialler on higher plans, SMS, pipelines and an AI sales agent named Chloe, priced per seat with a free trial.
Best for: Small inside sales teams that live on the phone and email.
Pricing model: Solo, Essentials, Growth and Scale, per seat, monthly or annual. Source: Close pricing
Zoho CRM
CRM platform
A per-user CRM from Zoho with a free edition, sales automation, forecasting, cadences, built-in calling and the Zia AI assistant, part of a wider suite of Zoho business apps.
Best for: Small and mid-sized companies that want an affordable, configurable CRM with forecasting, calling and automation, especially if they already use other Zoho apps.
Pricing model: Free, Standard, Professional, Enterprise and Ultimate, per user per month, with a discount for yearly billing; CRM Plus is a separate bundle. Source: Zoho CRM pricing
Attio
Modern data-driven CRM
A flexible, data-model-first CRM with automatic enrichment, email and calendar sync, sequences and call intelligence on Pro, and a free tier.
Best for: Startups and scale-ups that want a customisable CRM with enrichment and a developer-friendly API.
Pricing model: Free, Plus, Pro and Enterprise, per user, with seat and workspace credits. Source: Attio pricing
folk
Lightweight relationship CRM
A lightweight CRM for relationship-driven teams, with contact enrichment, email campaigns, AI assistants and a LinkedIn extension, priced per member with a two-week trial.
Best for: Founders and small teams managing relationships and simple campaigns.
Pricing model: Standard, Premium and Enterprise, per member, monthly or annual. Source: folk pricing
We make Pebbles Ai. Facts about other products come from their own public pages, checked on .
Where Pebbles Ai fits
- CapabilityProspecting & customer recordsFind leads at up to ten named companies by role and location, and keep contacts, segments and deals in a CRM labelled Beta.
- CapabilityOutreach contentEmail and LinkedIn outreach of up to seven touches, written from your company context and saved as drafts in your connected mailbox.
- FoundationIntegrationsPipedrive is one of the MCP servers in the catalogue, which may change: connect it in Settings and use it from assistant chat.
Common questions
Does Pebbles Ai sync with Pipedrive?
The assistants work with Pipedrive through its MCP connection, in a catalogue that may change: they read its records and create or update them from chat, each write an approval action under your execution mode (in Manual mode it waits for your approval). This is not an automatic, background or two-way sync, and contacts can also move across by CSV.
Which Pipedrive alternatives have built-in calling?
Close is built around calling, with a power dialler on higher plans, and Zoho CRM and HubSpot Sales Hub also list calling. Pebbles Ai has no dialler.
Is there a Pipedrive alternative with a free plan?
HubSpot Sales Hub, Zoho CRM and Attio each list a free option on their own sites. Pebbles Ai has no free plan; Pro and Team start with a 1-month free trial.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .