Key takeaways
- End-to-end outbound covers lists, research, writing, sending and follow-up.
- More automation means less review, so decide where a person must check.
- Sales engagement platforms suit larger teams; AI agents suit teams wanting hands-off sending.
- Pebbles Ai automates the steps before sending, and its execution modes set which actions wait for your approval.
What end-to-end outbound automation covers
End-to-end outbound automation covers every step from choosing accounts to following up. Most tools automate some steps well and leave others to you.
- Building a list of accounts and contacts.
- Researching each account for a reason to reach out.
- Writing personalised messages.
- Sending, following up and handling replies.
How the tools automate outbound
The tools below automate different parts of the workflow. The notes summarise each product's own description.
- Amplemarket: data, multichannel sequences, a dialler, deliverability tools and intent signals.
- Outreach: enterprise sequences, a dialler, conversation intelligence and agents.
- Salesloft: cadences, conversation intelligence, forecasting and agents.
- 11x: AI agents, with Alice for outbound email and social messages.
- Artisan: Ava, an AI SDR that finds, enriches, writes and sends outbound email.
- lemlist: a lead database, email and phone finder, LinkedIn automation and lemAgent AI.
- Unify: signal-based outbound with sequencing and agentic chat.
- Klenty: a phone-first sales engagement platform with cadences and an Approve Before Sending option.
An outbound automation example
Consider Ridgeway Cloud, an illustrative firm with two SDRs selling backup software to IT managers. They spend most of each day on lists and research, not conversations.
Ridgeway could automate list building and research, then keep a person reviewing the first message to each new segment. Full automation of sending would save more time but needs tighter checks on tone and targeting.
Where Pebbles Ai fits
Pebbles Ai fits teams that want to automate the work before sending and decide what goes out. Your assistant finds companies and people, researches accounts and drafts email and LinkedIn campaigns of up to seven touches.
It does not send sequences automatically or run warm-up. Generated emails are saved as drafts in your connected Gmail or Outlook, LinkedIn messages are drafted for you to send, and template sends to a segment of the CRM, labelled Beta, always ask for approval.
The products compared
Amplemarket
AI sales platform for outbound
An outbound sales platform combining contact data, multichannel sequences, a dialler, deliverability tools, intent signals and an AI assistant, with included contacts on every plan and a free trial.
Best for: Outbound teams that want data, sequencing, calling and deliverability handled by one vendor with an AI assistant in the loop.
Pricing model: Startup, Growth and Elite, each with included users and contacts; Startup is on an annual term, Growth and Elite are custom-priced, and every plan includes a free trial. Source: Amplemarket pricing
Outreach
Enterprise sales execution platform
An enterprise sales execution platform covering sequences, a dialler, conversation intelligence, forecasting and AI agents, sold per user with AI credit bundles.
Best for: Established sales organisations that run structured sequences, calling and forecasting across large teams.
Pricing model: Amplify Essentials, Core, Plus and Pro; per-user pricing with no platform fees, plus AI credit bundles (10k to 100k). Source: Outreach pricing
Salesloft
Revenue orchestration platform
A revenue orchestration platform with cadences, conversation intelligence, deal management, forecasting and AI agents, sold through a sales conversation rather than published plans.
Best for: Mid-market and enterprise sales teams that want cadences, call insight and forecasting in one platform.
Pricing model: Talk to sales; no plans or prices shown. Source: Salesloft pricing
11x
AI sales agents
A company building AI sales agents: Alice for outbound across email and social, and Julian for inbound voice and chat, sold through a demo.
Best for: Teams that want to hand outbound or inbound handling to autonomous AI agents.
Pricing model: Sales-led; book a demo. Source: 11x pricing
Artisan
AI SDR for outbound email
An AI SDR product whose agent, Ava, finds and enriches B2B leads from a contact database Artisan sizes at 250M+ and writes and sends personalised outreach, priced by credits.
Best for: Teams that want an AI agent to prospect and send outbound email on their behalf.
Pricing model: Credit-based, scoped to lead volume, mailboxes and dialler seats. Source: Artisan pricing
lemlist
Multichannel cold outreach platform
A cold outreach tool for email and multichannel campaigns, with a built-in lead database, email and phone finder, LinkedIn automation, warm-up and an AI agent, priced per user.
Best for: Founders and outbound teams running personalised cold email and LinkedIn campaigns who want warm-up and a lead database in the same tool.
Pricing model: Email, Multichannel and Enterprise, priced per user, monthly or annual. Source: lemlist pricing
Unify
Signal-based outbound platform
An outbound platform built on buying signals, with a people and company dataset drawn from many sources, multichannel sequencing, agentic chat and CRM sync, with a free tier.
Best for: Teams running signal-led outbound that want sequencing and CRM sync with HubSpot or Salesforce.
Pricing model: Free, Base, Pro (per seat) and Business. Source: Unify pricing
Klenty
Sales engagement platform
A sales engagement platform built around phone-first SDR teams, combining multichannel cadences, an AI parallel and power dialler, email outreach, data credits and CRM integrations.
Best for: SDR teams that make a lot of calls and want dialling, cadences and email outreach in one tool connected to their CRM.
Pricing model: Starter is a flat plan with unlimited users and mailboxes; Growth and Plus are per user per month; all billed annually, with dialling and local presence add-ons. Source: Klenty pricing
We make Pebbles Ai. Facts about other products come from their own public pages, checked on .
Where Pebbles Ai fits
- CapabilityAI workspaceChoose how your assistant works with Auto, Plan or Manual execution modes; the web app starts in Manual.
- CapabilityOutreach contentDraft multi-touch email and LinkedIn campaigns, with emails saved as drafts in your connected inbox; template sends to a CRM segment always ask for approval.
- CapabilityProspecting & customer recordsFind leads at up to ten named companies a run, with personalisation angles drawn from public LinkedIn posts where available.
Common questions
Can outbound prospecting be fully automated?
Some tools send without review, but most teams keep a person checking targeting and tone. Mistakes at scale reach many buyers at once.
Which outbound steps do 11x and Artisan take over?
Per their own sites, 11x's Alice handles outbound email and social messages, and Artisan's Ava finds, enriches, writes and sends outbound email. Check how each lets you review a message before it goes out.
Which step of outbound should a person always check?
The first message to a new segment. Once it reads well and reaches the right roles, later steps can run with lighter checks.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .
