Key takeaways
- Attio is a customisable CRM with enrichment, email and calendar sync, a Web Agent, an API and webhooks.
- Pebbles Ai is a workspace for lead finding, outreach drafting and inboxes, with a CRM labelled Beta.
- Attio has a free tier. Pebbles Ai has no free plan; Pro and Team start with a 1-month free trial.
- Attio is in the Pebbles Ai MCP catalogue, which may change, so assistants can read Attio records and create or update them from chat, each write an approval action under your execution mode.
What is each product built for
Attio is built as a flexible CRM you shape around your own data, and Pebbles Ai is built as a workspace where assistants do go-to-market work around a simpler CRM. Attio's pricing page lists automatic enrichment, email and calendar sync, a Web Agent, an API and webhooks, with call intelligence and sequences on Pro, across Free, Plus, Pro and Enterprise plans priced per user with seat and workspace credits.
Pebbles Ai brings research, lead finding, outreach drafting, Smartbox for email and Socialbox for social chats into one place, with the assistants writing from your Company Intel.
Where Attio is stronger
Attio is stronger as a CRM and as a platform to build on. Its flexible data model, email and calendar sync and published API with webhooks suit a team that wants its CRM to fit its own objects and feed other systems.
Pebbles Ai offers API keys, up to three, on Team and above, but has no published API documentation, and its CRM is labelled Beta. A team planning custom integrations around its CRM will find Attio the more open base.
- A flexible data model and a mature CRM with email and calendar sync.
- A published API and webhooks.
- A free tier for small teams.
Where Pebbles Ai differs
Pebbles Ai differs by doing the lead finding and writing inside the same workspace as the inboxes. Find fresh leads takes 1 to 10 named companies, at least one role and one location, plus optional filters such as seniority, industry and exclude keywords, and returns up to 100 leads a run as CRM contacts.
Outreach is written from Company Intel, your business knowledge and brand voice. Smartbox works across Gmail and Outlook with Write with AI in Fast, Balanced and Comprehensive modes, and Socialbox brings LinkedIn, WhatsApp, Instagram and Telegram chats in, with LinkedIn network tools, posts and search.
Can Attio and Pebbles Ai work together
Yes: Attio is one of the MCP servers in the Pebbles Ai connection catalogue, which may change, so assistants can read your Attio records and create or update them from chat, keeping Attio in step with the work. Each call follows your execution mode, and it is a connection rather than an automatic sync.
As an illustration, a scale-up keeps Attio as its CRM because its operations lead has modelled partners, investors and customers there. A founder uses Pebbles Ai to research a new segment, find buyers at eight named companies and draft outreach, then asks an assistant to check the matching Attio records before writing a follow-up.
What to check before switching
Check whether you need CRM flexibility and an API, or assistants for the work around the CRM. CSV export from Attio imports into the Pebbles Ai CRM, but custom objects and integrations built on Attio's API will not carry over.
- Which custom objects and fields your team relies on.
- Whether any internal tools call Attio's API or webhooks.
- Whether a free tier matters to you. Pebbles Ai has no free plan; Pro and Team start with a 1-month free trial.
Pebbles Ai and Attio side by side
How the two compare on CRM depth, lead finding and writing.
| Pebbles Ai | Attio | |
|---|---|---|
| Primary job | A workspace of AI assistants for research, leads, outreach drafting, CRM and inboxes. | A flexible, data-model-first CRM. |
| Free plan | No; Pro and Team start with a 1-month free trial. | Yes, a free tier. |
| Pricing model | Per seat, with monthly AI credits and leads included. | Free, Plus, Pro and Enterprise, per user, with seat and workspace credits. |
| CRM | Built-in CRM, labelled Beta: deals, Kanban, saved views, ICPs, tasks and notes; no forecasting. | A flexible data model with automatic enrichment and email and calendar sync. |
| Research | Research with inline numbered citations and a source list. | A Web Agent. |
| Outreach | Writes email and LinkedIn outreach up to seven touches and saves emails as drafts in your Gmail or Outlook; no automated sequences or warm-up. | Sequences and call intelligence on Pro. |
| API | API keys on Team and above; no published API documentation. | A published API and webhooks. |
Checked 2 November 2026 on each vendor's public pages and the Pebbles Ai product records. Where their pages say nothing on a row, the cell reads See their site.
About Attio
Modern data-driven CRM
A flexible, data-model-first CRM with automatic enrichment, email and calendar sync, sequences and call intelligence on Pro, and a free tier.
Best for: Startups and scale-ups that want a customisable CRM with enrichment and a developer-friendly API.
What its own pages say
- Automatic enrichment and email and calendar sync. Source: Attio
- A custom API for connecting other tools, with API and webhook access listed in its plan table. Source: Attio
- Call intelligence and sequences on Pro. Source: Attio
- Free, Plus, Pro and Enterprise, per user, with seat and workspace credits. Source: Attio
Where Attio is stronger
- A flexible data model and mature CRM with email and calendar sync.
- Published API and webhooks.
- A free tier for small teams.
Where Pebbles Ai differs
- Finds fresh leads inside 1 to 10 named target companies by role and location, 1 to 100 per run, landing as CRM contacts with a work email where one is found, a confidence score and a catch-all flag.
- Company Intel holds business knowledge and brand voice built from your website, files and pasted text, and the assistants write from it.
- Smartbox works across Gmail and Outlook, with more than one inbox per provider, and Write with AI in Fast, Balanced and Comprehensive modes that use the thread and your brand voice.
- Socialbox brings LinkedIn, WhatsApp, Instagram and Telegram chats into the same workspace, with LinkedIn network tools, LinkedIn and Instagram posts, LinkedIn search and pacing guards.
Before you switch
- CSV export from Attio imports into the Pebbles Ai CRM, or keep Attio and let the assistants read and update its records through MCP, each write an approval action under your execution mode (in Manual mode it waits for your approval).
- Pebbles Ai has no published API docs.
We make Pebbles Ai. Facts about other products come from their own public pages, checked on .
Where Pebbles Ai fits
- FoundationIntegrationsAttio is among the MCP servers in the connection catalogue, which may change, so assistants can use its records and actions from chat.
- CapabilityProspecting & customer recordsFind fresh leads lands each lead as a CRM contact with a work email where one is found, a confidence score and a catch-all flag.
- CapabilitySmartboxSmartbox works across Gmail and Outlook, with Write with AI replies in Fast, Balanced and Comprehensive modes.
Common questions
Can Pebbles Ai work with my Attio data?
Attio is one of the MCP servers in the Pebbles Ai catalogue, which may change, so assistants can read your Attio records and create or update them from chat. Each call follows your execution mode; it is not an automatic two-way sync.
How does the Pebbles Ai API compare with Attio's?
Pebbles Ai offers up to three API keys on Team and above, but has no published API documentation. Attio lists an API and webhooks on its pricing page.
Do Attio and Pebbles Ai have free plans?
Attio has a free tier. Pebbles Ai has no free plan; Pro and Team start with a 1-month free trial, and the details are on its pricing page.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .
