Key takeaways
- Clearbit has joined HubSpot; its site shows no standalone plans, and Breeze Intelligence replaces the main functions of its free tools.
- Teams on HubSpot can stay inside HubSpot; others choose by the enrichment job they need done.
- Clay suits custom enrichment workflows, Dealfront visitor identification, and Apollo.io, ZoomInfo and Lusha contact data.
- Pebbles Ai finds leads at named companies and keeps them in its own CRM, labelled Beta; it has no native HubSpot connection.
Why are teams looking for Clearbit alternatives
Teams are looking because Clearbit has joined HubSpot: clearbit.com and its pricing page now show that announcement and a customer login, with no standalone plans or sign-up. Clearbit's blog says HubSpot's Breeze Intelligence replaces the main functions of its free tools, which were sunset on 30 April 2025.
For teams already on HubSpot, that is a natural path. Teams on another CRM, or those that used Clearbit for one narrow job, need to find a new home for that job.
What should you replace first
Start with the job enrichment did for you, because different alternatives own different jobs. Typical ones are filling company and contact fields on new records, routing inbound leads, finding contacts at target accounts and showing which companies visit your website.
As an illustration, a B2B software company might find that enrichment mostly added company size and industry to demo requests so they could be routed. That is a CRM and workflow job; visitor identification and contact search are separate decisions it can take later.
- Record enrichment: company and contact fields added to CRM records.
- Inbound routing: using those fields to send a lead to the right owner.
- Contact discovery: finding the right people at accounts you choose.
- Visitor identification: seeing which companies browse your site.
How do the main alternatives compare
The alternatives split by the job they take over from Clearbit. The notes below come from each product's own pages, checked on 2 November 2026.
- HubSpot Sales Hub: Breeze Intelligence carries Clearbit's enrichment inside HubSpot, alongside a CRM with free tools, sequences and forecasting.
- Clay: a spreadsheet-style workspace for enrichment workflows across many data providers, with waterfalls, an AI research agent and a free plan.
- Apollo.io: a contact and company database the vendor describes as large, with CRM enrichment, job change alerts and a free plan.
- ZoomInfo: enterprise contact and company data with buyer intent and website visitor data, quote-based.
- Dealfront: website visitor identification and buying signals under the Leadfeeder brand, built and hosted in the EU, with a free Lite plan.
- Lusha: email and phone lookups in the browser and CRM, with an API, MCP and a free tier.
Where does Pebbles Ai fit
Pebbles Ai fits the contact discovery job rather than background enrichment: it finds people at companies you choose and keeps them in its own CRM. Ask an assistant for companies that match your ideal customer, up to 50 a search, then run Find fresh leads on up to ten of them by role and location. Each lead lands as a contact with a work email where one is found, plus a confidence score and a catch-all flag you can check before the lead is routed.
Research replies read company websites and public sources and carry numbered citations, which helps when you want to know why an account is a fit. Pebbles Ai is not an enrichment API, does not identify website visitors and has no native HubSpot connection; its CRM is labelled Beta.
How do you move off Clearbit without losing data
Export what you have, record which fields came from Clearbit and test the replacement on a small sample before switching routing over. Enriched fields often feed rules you have forgotten about, so map them before anything changes.
- Export records with their enriched fields to CSV.
- List every workflow, form or report that reads those fields.
- Run the new tool on a sample of recent records and compare field by field.
- Switch routing only once the sample matches what your rules expect.
The alternatives at a glance
Each product's category and whether its own site lists a free plan.
| Category | Free plan | |
|---|---|---|
| HubSpot Sales Hub | CRM platform with sales software | Yes |
| Clay | Data enrichment and GTM workflow builder | Yes |
| Apollo.io | Sales intelligence and engagement platform | Yes |
| ZoomInfo | B2B data and sales intelligence platform | No |
| Dealfront (Leadfeeder) | Website visitor identification and B2B data | Yes |
| Lusha | B2B contact data and enrichment | Yes |
| Pebbles Ai | Go-to-market workspace with AI assistants and a CRM labelled Beta | No |
From each product's own site, checked 2 November 2026. Plans change, so confirm on their pricing pages. Pebbles Ai has no free plan; Pro and Team start with a 1-month free trial.
The products compared
HubSpot Sales Hub
CRM platform with sales software
A CRM-centred sales suite with free tools, seat-based paid tiers, sequences, calling, forecasting, a prospecting agent and AI features, part of HubSpot's wider marketing and service platform.
Best for: Companies that want one mature CRM across marketing, sales and service, with the HubSpot Marketplace of apps and free tools for up to 2 users.
Pricing model: Free tools, then Starter, Professional and Enterprise priced per seat; onboarding fees on higher tiers. Source: HubSpot Sales Hub pricing
Read the comparison with HubSpot Sales Hub Visit HubSpot Sales Hub
Clay
Data enrichment and GTM workflow builder
A spreadsheet-style workspace for building enrichment and prospecting workflows, pulling from many data providers with waterfalls and an AI web research agent, priced by actions and data credits.
Best for: GTM engineers and RevOps teams who want to design custom enrichment and research workflows across many data sources.
Pricing model: Free, Launch, Growth and Enterprise; monthly actions and data credits; unlimited seats. Source: Clay pricing
Apollo.io
Sales intelligence and engagement platform
A go-to-market platform built around a B2B contact and company database it sizes at 240M+ contacts, with prospecting, enrichment, sequences, a dialler, meetings and deal tracking in one product, plus a free plan.
Best for: Sales teams that want a self-serve contact database and a full outbound engine (sequences, calling, deliverability tools) in one subscription, starting free.
Pricing model: Free, Basic, Professional and Custom plans; credits shared across the team and reset monthly; monthly or annual billing with an annual discount. Basic adds email sequencing, Professional adds AI features and call recording, Custom adds SSO and API. Source: Apollo.io pricing
ZoomInfo
B2B data and sales intelligence platform
An enterprise B2B data platform for sales and marketing teams, offering contact and company data, buyer intent, website visitor data and AI email generation in packaged, quote-based plans.
Best for: Larger sales and marketing organisations that need deep contact coverage, intent signals and conversation intelligence under one enterprise contract.
Pricing model: Packages priced by features, licences and credits (1 export = 1 credit); quote-based. Source: ZoomInfo pricing
Dealfront (Leadfeeder)
Website visitor identification and B2B data
A B2B platform, now under the Leadfeeder brand, that identifies companies visiting your website, adds buying signals and a global company database, and offers display ad targeting.
Best for: Teams that want to see which companies visit their site and prioritise accounts from buying signals, with EU hosting.
Pricing model: Lite (free), Discover, Activate, Scale and Enterprise, tiered by companies identified each month; Discover and Activate bill monthly or annually, Scale annually. Source: Dealfront (Leadfeeder) pricing
Read the comparison with Dealfront (Leadfeeder) Visit Dealfront (Leadfeeder)
Lusha
B2B contact data and enrichment
A B2B contact data tool for finding emails and phone numbers through a browser extension, CRM integrations, API and MCP, on credit-based plans with a free tier.
Best for: Sellers who want email and phone lookups in the browser and CRM with simple credit pricing.
Pricing model: Free, Starter, Professional, Premium and Scale, by monthly credits. Source: Lusha pricing
We make Pebbles Ai. Facts about other products come from their own public pages, checked on .
Where Pebbles Ai fits
- CapabilityProspecting & customer recordsFind fresh leads searches 1 to 10 named companies by role and location and saves leads as CRM contacts with a work email where one is found, a confidence score and a catch-all flag.
- CapabilityResearch & analysisYour assistant reads company websites and public sources and replies with inline numbered citations and a source list.
Common questions
What replaced Clearbit?
Clearbit's blog says HubSpot's Breeze Intelligence replaces the main functions of its free tools, which were sunset on 30 April 2025. Breeze Intelligence runs inside HubSpot.
Is there a free Clearbit alternative?
Clay, Apollo.io, Lusha and Dealfront list a free plan or free tier on their own sites, and HubSpot offers free tools. Check each pricing page for the enrichment the free tier includes.
Does Pebbles Ai enrich records in HubSpot?
No. Pebbles Ai has no native HubSpot connection. Former Clearbit users on HubSpot can export contacts to CSV and import them into the Pebbles Ai CRM.
Which alternative shows the companies visiting my website?
Dealfront, now under the Leadfeeder brand, identifies B2B companies visiting your site, and ZoomInfo lists website visitor data too. Pebbles Ai does not identify website visitors.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .
