Key takeaways
- Cognism centres on verified mobile numbers, with data it describes as compliance-first, in quote-based packages.
- ZoomInfo also sells enterprise packages with mobile numbers; Lusha and Kaspr are self-serve with free tiers.
- Dealfront suits teams that want website visitor identification and buying signals, hosted in the EU.
- Pebbles Ai offers no phone numbers or intent data; it finds work emails at the companies you name.
Why do teams look for Cognism alternatives
Teams look for Cognism alternatives when they want a different buying model, different coverage or data that sits closer to their outreach. Cognism suits teams selling into Europe that want verified mobile numbers from a vendor that describes its data as compliance-first, with intent data on its Pro package and a CRM enrichment add-on.
Cognism sells quote-based packages, so a solo seller who wants to start online may look at self-serve tools. A team that mostly emails may not need mobile coverage. Others want account signals, such as which companies visit their website, more than contact details.
What should you check before leaving Cognism
Check how much of your pipeline starts with a phone call, because verified mobile numbers sit at the centre of what Cognism sells. If your team mostly emails, the shortlist widens a great deal.
Take an illustrative payroll software company selling to HR leaders in France and Germany. Its SDRs call first and email second, so it should test each alternative's mobile coverage on thirty known HR leaders in both countries, and check how each vendor describes its approach to data protection, before anything else.
- Phone coverage in your target countries, tested on known contacts.
- Each vendor's own description of its data protection approach.
- Intent or website signals, if your team uses them to prioritise.
- Seats and buying model: packages against self-serve plans.
How do the main Cognism alternatives compare
The alternatives range from enterprise data platforms to lightweight lookup tools and account signals. These are summaries of each vendor's own pages, with the links on the cards below.
- ZoomInfo: enterprise contact and company data with mobile numbers, buyer intent, website visitor data and conversation intelligence.
- Lusha: email and phone lookups in the browser and CRM, on credit-based plans with a free tier.
- Kaspr: emails and phone numbers revealed from LinkedIn profiles through a Chrome extension, with a free tier.
- Dealfront: website visitor identification and buying signals, built and hosted in the EU per its trust badge.
- Apollo.io: a self-serve contact database with sequences, a dialler and deliverability tools, and a free plan.
- UpLead: credit-based contact lists with email verification and intent data on its top tier.
How is Pebbles Ai different from Cognism
Pebbles Ai is a go-to-market workspace with its own growing B2B contact database, GDPR compliant: it finds people at the companies you name, then helps you research and write to them. Its Find fresh leads tool searches one to ten companies by role and location and saves each lead as a CRM contact with a work email where one is found, a confidence score and a catch-all flag.
It does not offer phone numbers or intent data. On data protection, Pebbles Ai is GDPR compliant, and every business works in its own secured tenant, with no customer's data training a model. Contacts from Cognism export as a CSV file into the Pebbles Ai CRM, which is in Beta.
Cognism alternatives at a glance
Who each alternative suits and whether it publishes a free plan, in each vendor's own terms.
| Best for | Free plan | |
|---|---|---|
| ZoomInfo | Larger sales and marketing organisations that need deep contact coverage, intent signals and conversation intelligence under one enterprise contract. | No |
| Lusha | Sellers who want email and phone lookups in the browser and CRM with simple credit pricing. | Yes |
| Kaspr | Sellers prospecting on LinkedIn who want contact details in one click. | Yes |
| Dealfront (Leadfeeder) | Teams that want to see which companies visit their site and prioritise accounts from buying signals. | Yes |
| Apollo.io | Sales teams that want a large self-serve contact database and a full outbound engine (sequences, calling, deliverability tools) in one subscription, starting free. | Yes |
| UpLead | Small teams buying verified contact lists by the credit. | No |
| Pebbles Ai | Teams that mostly email and want work emails at named companies with research and drafts; it has no phone numbers, intent data or dialler. | No; Pro and Team start with a 1-month free trial |
From each product's own public pages, checked 2 November 2026. Plans change, so confirm on each vendor's site.
The products compared
ZoomInfo
B2B data and sales intelligence platform
An enterprise B2B data platform for sales and marketing teams, offering contact and company data, buyer intent, website visitor data and AI email generation in packaged, quote-based plans.
Best for: Larger sales and marketing organisations that need deep contact coverage, intent signals and conversation intelligence under one enterprise contract.
Pricing model: Packages priced by features, licences and credits (1 export = 1 credit); quote-based. Source: ZoomInfo pricing
Lusha
B2B contact data and enrichment
A B2B contact data tool for finding emails and phone numbers through a browser extension, CRM integrations, API and MCP, on credit-based plans with a free tier.
Best for: Sellers who want email and phone lookups in the browser and CRM with simple credit pricing.
Pricing model: Free, Starter, Professional, Premium and Scale, by monthly credits. Source: Lusha pricing
Kaspr
LinkedIn contact finder
A Chrome extension that reveals emails and phone numbers from LinkedIn profiles, with CRM export and per-user plans, including a free tier.
Best for: Sellers prospecting on LinkedIn who want contact details in one click.
Pricing model: Free, Starter, Business and Enterprise, per user. Source: Kaspr pricing
Dealfront (Leadfeeder)
Website visitor identification and B2B data
A B2B platform, now under the Leadfeeder brand, that identifies companies visiting your website, adds buying signals and a global company database, and offers display ad targeting.
Best for: Teams that want to see which companies visit their site and prioritise accounts from buying signals, with EU hosting.
Pricing model: Lite (free), Discover, Activate, Scale and Enterprise, tiered by companies identified each month; Discover and Activate bill monthly or annually, Scale annually. Source: Dealfront (Leadfeeder) pricing
Read the comparison with Dealfront (Leadfeeder) Visit Dealfront (Leadfeeder)
Apollo.io
Sales intelligence and engagement platform
A go-to-market platform built around a B2B contact and company database it sizes at 240M+ contacts, with prospecting, enrichment, sequences, a dialler, meetings and deal tracking in one product, plus a free plan.
Best for: Sales teams that want a self-serve contact database and a full outbound engine (sequences, calling, deliverability tools) in one subscription, starting free.
Pricing model: Free, Basic, Professional and Custom plans; credits shared across the team and reset monthly; monthly or annual billing with an annual discount. Basic adds email sequencing, Professional adds AI features and call recording, Custom adds SSO and API. Source: Apollo.io pricing
UpLead
B2B contact database
A B2B contact database with credit-based plans for finding and verifying emails, with intent data on its top tier and a short trial.
Best for: Small teams buying verified contact lists by the credit.
Pricing model: Essentials, Plus and Professional; monthly or annual; single-user except Professional. Source: UpLead pricing
We make Pebbles Ai. Facts about other products come from their own public pages, checked on .
Where Pebbles Ai fits
- CapabilityProspecting & customer recordsFind fresh leads at one to ten named companies by role and location, saved as CRM contacts with a work email where one is found.
- CapabilityResearch & analysisResearch each account from its website and public sources, with inline numbered citations, before anyone picks up the phone or writes.
Common questions
Which Cognism alternative has mobile numbers?
ZoomInfo lists mobile numbers, and Lusha and Kaspr return phone numbers, according to their own pages. Pebbles Ai does not provide phone numbers.
Is there a self-serve alternative to Cognism?
Yes. Lusha, Kaspr, Apollo.io and Dealfront publish free plans or tiers, and UpLead sells monthly or annual plans online. Pebbles Ai has no free plan; Pro and Team start with a 1-month free trial.
Does Pebbles Ai use customer data to train models?
No. Your company information is never used to train an AI model, and every business works in its own secured tenant.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .
