Key takeaways
- Sort AI SDR tools by how much they send on their own before comparing features.
- Ask every vendor to show who approves the first message to a new account.
- Calling, inbound handling and CRM sync vary widely between tools.
- Pebbles Ai drafts and finds leads; it does not run automated sending sequences.
What does an AI SDR tool do
An AI SDR tool takes on some of a sales development rep's work: finding prospects, researching them, writing the first message, following up and handling replies. Tools differ in how many of those steps they cover and in whether the last step, sending, happens without a person.
At one end sit autonomous agents that prospect and send on your behalf. At the other sit assistants that research and draft while a person decides what goes out. Most teams know which end they want once they picture a wrong message reaching their best account.
How much does each AI SDR platform send without a human
AI SDR platforms range from agents that send outbound themselves to tools that leave every send to you. The notes below come from each product's own public pages; check their sites for how approval is set up today.
- 11x: Alice runs outbound across email and social, and Julian handles inbound voice and chat; channels named include SMS, WhatsApp and a human dialler.
- Artisan: its agent Ava finds and enriches B2B leads, then writes and sends personalised outreach.
- Amplemarket: multichannel sequences, an outbound dialler and deliverability tools, with an AI assistant called Duo and AI intent signals.
- Unify: signal-based outbound with multichannel sequencing and agentic chat, and HubSpot and Salesforce sync that is read-only on Pro and read-write on Business.
- Regie.ai: research, drafting and agents with a parallel dialler, connected to HubSpot or Salesforce, one CRM per workspace.
- Lindy: an AI agent that drafts, schedules and replies to email in your inbox and takes on lead generation and outreach tasks.
How should approval work in AI sales development tools
Approval in AI sales development tools should sit where a mistake is costly: before the first message to a new account, before a change to a shared CRM record and before anything that speaks for your brand in public. Drafting and research rarely need a gate; sending usually does, at least while you learn how the tool writes.
Take an illustrative team selling compliance software to banks. It lets AI research accounts and draft openers freely, but a rep reads every first email before it goes, because one wrong claim to a regulated buyer costs more than the time saved. After a month of reviewing, the team relaxes approval only for follow-ups in threads a rep already started.
- Can approval be set per action, such as sending, posting or editing records?
- Who in the team can change those settings?
- Is there a record of what the AI sent and who approved it?
Is the best AI BDR different from the best AI SDR
The best AI BDR and the best AI SDR are usually the same tool, because the products do not split along those job titles. Many companies use the titles interchangeably; where they differ, BDRs tend to focus on outbound to new accounts and SDRs also work inbound leads.
So the useful split is outbound against inbound. For outbound, look at prospect finding, research and writing. For inbound, look at reply handling and routing, such as the inbound voice and chat agent 11x lists.
Where does Pebbles Ai fit among AI SDR software
Pebbles Ai sits at the assistant end of AI SDR software: its assistants find leads, research accounts and draft outreach, and the execution mode you choose decides whether a send waits for you. Leads come from Pebbles Ai's own growing B2B contact database, GDPR compliant, at 1 to 10 named companies per run, with work emails where found and a confidence score.
Sending follows the execution mode. In Manual, the mode the web app starts in, an email send waits for your approval; in Plan it is queued; in Auto it runs without asking. Template send to a CRM segment always asks, in every mode. There are no automated multi-step sequences, no dialler and no phone numbers.
AI SDR tools at a glance
The category each product falls into and whether it lists a free plan on its own site.
| Category | Free plan | |
|---|---|---|
| 11x | AI sales agents | No |
| Artisan | AI SDR for outbound email | See their site |
| Unify | Signal-based outbound platform | Yes |
| Amplemarket | AI sales platform for outbound | No |
| Regie.ai | AI sales prospecting agents | Yes |
| Lindy | AI agent for work tasks | Yes |
| Pebbles Ai | AI assistants that find leads and draft; no automated sequences or dialler | No; Pro and Team start with a 1-month free trial |
From each product's own public pages, checked 2 November 2026. Plans change, so confirm on each vendor's site.
The products compared
11x
AI sales agents
A company building AI sales agents: Alice for outbound across email and social, and Julian for inbound voice and chat, sold through a demo.
Best for: Teams that want to hand outbound or inbound handling to autonomous AI agents.
Pricing model: Sales-led; book a demo. Source: 11x pricing
Artisan
AI SDR for outbound email
An AI SDR product whose agent, Ava, finds and enriches B2B leads from a contact database Artisan sizes at 250M+ and writes and sends personalised outreach, priced by credits.
Best for: Teams that want an AI agent to prospect and send outbound email on their behalf.
Pricing model: Credit-based, scoped to lead volume, mailboxes and dialler seats. Source: Artisan pricing
Amplemarket
AI sales platform for outbound
An outbound sales platform combining contact data, multichannel sequences, a dialler, deliverability tools, intent signals and an AI assistant, with included contacts on every plan and a free trial.
Best for: Outbound teams that want data, sequencing, calling and deliverability handled by one vendor with an AI assistant in the loop.
Pricing model: Startup, Growth and Elite, each with included users and contacts; Startup is on an annual term, Growth and Elite are custom-priced, and every plan includes a free trial. Source: Amplemarket pricing
Unify
Signal-based outbound platform
An outbound platform built on buying signals, with a people and company dataset drawn from many sources, multichannel sequencing, agentic chat and CRM sync, with a free tier.
Best for: Teams running signal-led outbound that want sequencing and CRM sync with HubSpot or Salesforce.
Pricing model: Free, Base, Pro (per seat) and Business. Source: Unify pricing
Regie.ai
AI sales prospecting agents
An AI prospecting platform for research, enrichment, drafting and agents, with a parallel dialler and a HubSpot or Salesforce connection, plus a free plan.
Best for: Sales teams that want AI prospecting help and parallel dialling beside the HubSpot or Salesforce CRM they already use.
Pricing model: Free, Pro, Team (2-seat minimum) and Enterprise. Source: Regie.ai pricing
Lindy
AI agent for work tasks
An AI agent product that Lindy calls an AI employee: it plugs into your tools, manages inbox and calendar, takes meeting notes and runs lead generation and outreach tasks on credits.
Best for: Individuals and teams who want an AI agent to handle email, scheduling, meeting notes and repetitive tasks across many connected apps.
Pricing model: Free, Team and Enterprise, priced in credits that measure the work done; Free is $50 of credits that last 7 days; Team credits are pooled across the team each month; Enterprise has custom credits and billing. Source: Lindy pricing
We make Pebbles Ai. Facts about other products come from their own public pages, checked on .
Where Pebbles Ai fits
- CapabilityAI workspaceThe Marketing and Strategy assistants work under Auto, Plan or Manual mode. The web app starts in Manual, where sends, CRM writes and lead generation runs wait for your approval.
- CapabilityProspecting & customer recordsFind fresh leads at 1 to 10 named companies by role and location, 1 to 100 a run, from Pebbles Ai's own GDPR compliant contact database.
- CapabilityOutreach contentSingle and multi-touch email and LinkedIn outreach, up to seven touches; emails are saved as drafts in your connected Gmail or Outlook mailbox and LinkedIn messages are drafted for you to send.
Common questions
Should an AI SDR send emails without review?
Only once you trust how it writes for your market. A cautious start is a person reading every first message, with review relaxed for follow-ups later.
Which AI SDR tools include calling?
11x names voice and a human dialler, Amplemarket lists an outbound dialler and Regie.ai a parallel dialler. Pebbles Ai has no dialler and finds work emails, not phone numbers.
Will Pebbles Ai send messages to prospects without me?
Campaign emails are saved as drafts in your mailbox. An assistant's email send follows the execution mode, and template send to a CRM segment always asks for approval.
Which AI SDR platforms list a free plan?
Unify, Regie.ai and Lindy list one on their own pages; 11x and Amplemarket do not, and for Artisan, check its own site. Pebbles Ai has no free plan; Pro and Team start with a 1-month free trial.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .