Key takeaways
- Small teams need the right few contacts at target accounts more than a vast database.
- Intent data and visitor identification pay off for teams with people free to act on them.
- Pricing structure matters: credits, seats or quotes change what a small business pays as it grows.
- Pebbles Ai returns work emails with a confidence score and a catch-all flag, and no phone numbers.
What a small business needs from sales intelligence
A small business needs sales intelligence that turns a short list of target companies into people and emails it can act on this week.
With one or two people selling, nobody is free to work a stream of buying signals or a dashboard of website visitors. The value lies in reaching the right contact, judging the email before sending and knowing enough about the company to write a relevant message.
- Contacts at named companies, by role
- An email you can judge before sending
- Company research for the first message
- GDPR compliance for UK and EU contacts
- A pricing structure you can predict
Sales intelligence for SMB teams versus enterprise platforms
Enterprise sales intelligence platforms add intent, signals and phone data, which pay off when a team has people to act on them; SMB teams should check they will use each layer. The notes follow each vendor's own site and are listed alphabetically, not ranked.
- Apollo.io: a free plan, with sequences and a dialler beside its database across Free, Basic, Professional and Custom plans.
- Cognism: compliance-focused contact data with verified mobile numbers and intent on Pro; priced by quote.
- Dealfront: visitor identification and buying signals, tiered by companies identified and billed annually.
- Lusha: emails and phones through an extension, CRM integrations, an API and MCP, on credit pricing.
- Seamless.AI: real-time contact search with a Data Engine, Engagement Hub and AI Agents.
- UpLead: a contact database where one credit equals one contact, with intent on Professional.
- ZoomInfo: mobile numbers, intent, website visitor data, AI email generation and Chorus; priced by quote.
How to find affordable sales intelligence
Affordable sales intelligence comes from matching the pricing structure to how you prospect, not from the lowest headline price.
Credit pricing suits irregular prospecting, seat pricing suits steady daily use, and quote-based pricing means asking each vendor what a team of your size would pay. Estimate what a normal month of your own prospecting would use before comparing plans.
Where Pebbles Ai fits small business prospecting
Pebbles Ai fits small businesses that want leads, research and outreach together rather than a standalone data subscription. Company search turns a description of your ideal customer into matching companies, up to 50 a search, and Find fresh leads returns 1 to 100 leads a run at up to ten named companies from Pebbles Ai's own growing B2B contact database, GDPR compliant.
Each lead has a work email where one is found, a confidence score and a catch-all flag. Research briefs carry inline numbered citations, so you can verify a fact about a prospect before it appears in an email.
When a small business needs a data specialist
A small business needs a data specialist when it sells by phone or wants intent and visitor signals, none of which Pebbles Ai provides.
Pebbles Ai has no phone numbers, intent signals or website visitor identification. If those are central to how you sell, the specialists above are built for them.
Sales intelligence tools at a glance
Each tool's category, whether its site lists a free plan, and the pricing structure its own site describes. Listed alphabetically, not ranked.
| Category | Free plan | Pricing structure, per its site | |
|---|---|---|---|
| Apollo.io | Sales intelligence and engagement platform | Yes | Free, Basic, Professional and Custom plans |
| Cognism | B2B contact data with a compliance focus | No | Quote-based |
| Dealfront | Website visitor identification and B2B data | Yes | Tiered by companies identified, billed annually |
| Lusha | B2B contact data and enrichment | Yes | Credits |
| Seamless.AI | Real-time B2B contact search | Yes | See their site |
| UpLead | B2B contact database | No | Credits, 1 credit per contact |
| ZoomInfo | B2B data and sales intelligence platform | No | Quote-based |
| Pebbles Ai | Go-to-market workspace with lead finding, cited research and a CRM labelled Beta | No | Seat-based plans with monthly AI credits and leads |
Pricing structures are as each vendor's site described them when checked, with no figures quoted. Pebbles Ai has no free plan; Pro and Team start with a 1-month free trial.
The products compared
Apollo.io
Sales intelligence and engagement platform
A go-to-market platform built around a B2B contact and company database it sizes at 240M+ contacts, with prospecting, enrichment, sequences, a dialler, meetings and deal tracking in one product, plus a free plan.
Best for: Sales teams that want a self-serve contact database and a full outbound engine (sequences, calling, deliverability tools) in one subscription, starting free.
Pricing model: Free, Basic, Professional and Custom plans; credits shared across the team and reset monthly; monthly or annual billing with an annual discount. Basic adds email sequencing, Professional adds AI features and call recording, Custom adds SSO and API. Source: Apollo.io pricing
Cognism
B2B contact and mobile data
A B2B data provider selling verified mobile numbers and contact data it describes as compliance-first, with intent data on Pro and a CRM enrichment add-on in quote-based packages.
Best for: Teams that call prospects and want phone-verified mobile numbers, with intent data and CRM enrichment from the same data vendor.
Pricing model: Standard and Pro, quote-based, 5 seats included; 1 credit = 1 revealed contact. Source: Cognism pricing
Dealfront (Leadfeeder)
Website visitor identification and B2B data
A B2B platform, now under the Leadfeeder brand, that identifies companies visiting your website, adds buying signals and a global company database, and offers display ad targeting.
Best for: Teams that want to see which companies visit their site and prioritise accounts from buying signals, with EU hosting.
Pricing model: Lite (free), Discover, Activate, Scale and Enterprise, tiered by companies identified each month; Discover and Activate bill monthly or annually, Scale annually. Source: Dealfront (Leadfeeder) pricing
Read the comparison with Dealfront (Leadfeeder) Visit Dealfront (Leadfeeder)
Lusha
B2B contact data and enrichment
A B2B contact data tool for finding emails and phone numbers through a browser extension, CRM integrations, API and MCP, on credit-based plans with a free tier.
Best for: Sellers who want email and phone lookups in the browser and CRM with simple credit pricing.
Pricing model: Free, Starter, Professional, Premium and Scale, by monthly credits. Source: Lusha pricing
Seamless.AI
Real-time B2B contact search
A B2B contact search engine that finds sales leads in real time, with a data engine, an engagement hub and AI agents, and a free start with limited credits.
Best for: Sellers who want to look up contact details for named prospects quickly.
Pricing model: Plans and prices are on their own pricing page. Source: Seamless.AI pricing
UpLead
B2B contact database
A B2B contact database with credit-based plans for finding and verifying emails, with intent data on its top tier and a short trial.
Best for: Small teams buying verified contact lists by the credit.
Pricing model: Essentials, Plus and Professional; monthly or annual; single-user except Professional. Source: UpLead pricing
ZoomInfo
B2B data and sales intelligence platform
An enterprise B2B data platform for sales and marketing teams, offering contact and company data, buyer intent, website visitor data and AI email generation in packaged, quote-based plans.
Best for: Larger sales and marketing organisations that need deep contact coverage, intent signals and conversation intelligence under one enterprise contract.
Pricing model: Packages priced by features, licences and credits (1 export = 1 credit); quote-based. Source: ZoomInfo pricing
We make Pebbles Ai. Facts about other products come from their own public pages, checked on .
Where Pebbles Ai fits
Common questions
Is ZoomInfo a good fit for a small business?
It depends on use. ZoomInfo is priced by quote and lists mobile numbers, intent and visitor data; a small team should confirm it will use those before signing.
What separates sales intelligence from a contact database?
A contact database gives you people and their details. Sales intelligence adds context, such as company research and signals, that helps you decide whom to contact and when.
How does Pebbles Ai count leads?
Each lead found uses one lead from your Pebbles wallet. Pebbles Ai has no free plan; Pro and Team start with a 1-month free trial.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .
