Key takeaways
- The real split is the buying process: credit-based plans with a free tier against packaged, quote-based contracts.
- ZoomInfo adds buyer intent, website visitor data, dialling and Chorus conversation intelligence.
- Lusha keeps lookups inside the browser and CRM, with a free tier to start.
- Pebbles Ai has no intent data or phone numbers; it finds work emails at companies you name and drafts the outreach.
What is the difference between Lusha and ZoomInfo
The difference is the size of the commitment: Lusha is a contact tool a seller can start using for free, while ZoomInfo is an enterprise platform bought on a quote that bundles data with intent, visitor tracking, dialling and conversation intelligence. One answers the question of who to contact; the other tries to answer which accounts to work on and how to reach them.
Lusha lists a browser extension, CRM integrations, an API and MCP, with plans from Free to Scale by monthly credits. ZoomInfo lists sales packages from Professional to two AI-assisted tiers and marketing packages including ABM Lite and ABM Enterprise, with mobile numbers, AI email generation, intelligent dialling, buyer intent and website visitor data.
Lusha vs ZoomInfo for SMB teams
For most small and mid-sized teams Lusha is the lighter start, because a seller can start on the free tier, use the browser extension and move to monthly credits as needed. ZoomInfo is quote-based with no free plan, which suits a company that buys software through a negotiated contract and has someone to own the rollout.
Team size is a rough guide, not a rule. A ten-person company with a revenue operations lead and a marketing team running account-based campaigns may get value from ZoomInfo's intent and visitor data early. A larger company whose sellers only need the odd email checked may find a lookup tool enough.
ZoomInfo vs Lusha: where is each one stronger
ZoomInfo is stronger in breadth: contact data including mobile numbers, buyer intent signals, website visitor data, and Chorus conversation intelligence in the same family. Its marketing packages also serve account-based programmes, so sales and marketing can work from one data source.
Lusha is stronger in convenience and entry cost. Lookups happen in the browser and the CRM a seller already uses, it returns phone numbers as well as emails, and the free tier lets a team test it on real prospects before paying.
Where Pebbles Ai fits beside Lusha and ZoomInfo
Pebbles Ai fits teams that already know which companies they want and need the people there found, researched and written to. The assistant searches one to ten named companies by role and location and returns up to 100 leads a run from Pebbles Ai's own GDPR compliant B2B contact database, then researches the accounts with cited sources and drafts email and LinkedIn outreach from your brand voice.
It does not replace an enterprise data contract. Pebbles Ai has no intent data, website visitor data, phone numbers, dialler or conversation intelligence, so a team that plans its week around buying signals or calls is better served by a data platform.
Questions to settle before you sign
Settle who will use the data every day and what they will do with it, because an unused signal is an expensive one.
- Count the people who need lookups weekly, not the people who might want access.
- Decide whether your team calls; both products sell phone numbers as well as emails.
- If intent data is on the table, name who will act on it and how accounts get assigned.
- Ask about contract length, renewal terms and what happens to exported data if you leave.
- Run both on the same sample of your own target accounts before deciding.
Lusha, ZoomInfo and Pebbles Ai side by side
How the two data products and Pebbles Ai are bought and used, in their own terms.
| Lusha | ZoomInfo | Pebbles Ai | |
|---|---|---|---|
| How it is bought | A free tier, then plans by monthly credits | Quote-based packages by features, licences and credits | Seat-based plans; see the pricing page |
| Contact details | Emails and phone numbers | Contact data including mobile numbers | Work emails with a confidence score; no phone numbers |
| Signals | See their site | Buyer intent and website visitor data | No intent or visitor data |
| Where you use it | Browser extension, CRM integrations, API and MCP | See their site | Chat with the assistants, with leads landing in the built-in CRM (Beta) |
| Calls and conversations | See their site | Intelligent dialling and Chorus conversation intelligence | No dialler or call recording |
| Writing outreach | See their site | AI email generation | Email and LinkedIn outreach of up to seven touches from your brand voice |
Both named products were checked on their own public pages on 2 November 2026. Their cells hold only what those pages state; a point their pages leave out reads See their site.
The products compared
Lusha
B2B contact data and enrichment
A B2B contact data tool for finding emails and phone numbers through a browser extension, CRM integrations, API and MCP, on credit-based plans with a free tier.
Best for: Sellers who want email and phone lookups in the browser and CRM with simple credit pricing.
Pricing model: Free, Starter, Professional, Premium and Scale, by monthly credits. Source: Lusha pricing
ZoomInfo
B2B data and sales intelligence platform
An enterprise B2B data platform for sales and marketing teams, offering contact and company data, buyer intent, website visitor data and AI email generation in packaged, quote-based plans.
Best for: Larger sales and marketing organisations that need deep contact coverage, intent signals and conversation intelligence under one enterprise contract.
Pricing model: Packages priced by features, licences and credits (1 export = 1 credit); quote-based. Source: ZoomInfo pricing
We make Pebbles Ai. Facts about other products come from their own public pages, checked on .
Where Pebbles Ai fits
- CapabilityProspecting & customer recordsName up to ten target companies with a role and a location, and leads land as CRM contacts with a work email where found, a confidence score and a catch-all flag.
- CapabilityResearch & analysisAccount research replies carry inline numbered citations and a source list, so a seller can check each point before writing.
Common questions
Is Lusha a cheaper alternative to ZoomInfo?
They are priced differently: Lusha by monthly credits with a free tier, ZoomInfo on a quote by package. Compare both for the seats and volume you need on their own pricing pages.
Does Pebbles Ai have buyer intent data like ZoomInfo?
No. Pebbles Ai has no intent data or website visitor data. You choose the target companies, and the assistant finds the people there.
Can a small team use ZoomInfo?
ZoomInfo is sold in quote-based packages with no free plan, so ask its sales team what the seats and credits you need would involve. Teams that need only occasional lookups often look at tools with a free tier first.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .
