Lusha vs Cognism:
which contact data tool fits?

What is the difference between Lusha and Cognism

Lusha is a self-serve lookup tool used where a seller already works, while Cognism is a quote-based data vendor built around verified mobile numbers and data it describes as compliance-first. Both supply B2B contact details; they differ in how you buy, where you use the data and what comes with it.

Lusha's pricing page lists a browser extension, CRM integrations, an API and MCP, with Free, Starter, Professional, Premium and Scale tiers by monthly credits. Cognism lists Standard and Pro packages on a quote, with intent data on Pro and a CRM Enrichment add-on.

Lusha vs Cognism for GDPR and UK prospecting

For GDPR and UK prospecting, Cognism puts compliance at the front of how it presents its data, while Lusha's pricing page leads with tools and credits; read each vendor's own privacy and compliance documents rather than either company's positioning. A vendor's compliance work covers how it gathers and holds data, which is only part of the picture.

The rest sits with you. A team contacting people in the UK or EU still needs its own lawful basis for using each person's data and has to honour a request to stop; the UK Information Commissioner's Office publishes guidance on direct marketing. Ask both vendors for their data processing terms and how they handle a request to delete a person's record.

Cognism vs Lusha: where is each one stronger

Cognism is stronger for teams that call: verified mobile numbers are the centre of its offer, and intent data on Pro adds a signal about which accounts may be in market. The CRM Enrichment add-on suits a team that wants existing records filled in rather than looked up one at a time.

Lusha is stronger for an individual seller who wants an answer in the browser tab they already have open. It returns emails and phone numbers, works inside the CRM through its integrations, reaches AI tools through MCP and lets a small team start on the free tier.

Lusha or Cognism: which suits your team

Choose Lusha when lookups are occasional and a free tier or monthly credits suit the budget; choose Cognism when a team calls at volume and wants a single data contract. Cognism's packages are quote-based with seats included, which fits a managed rollout better than a lone seller.

As an illustration, a three-person agency checking a handful of decision makers each week would likely start with Lusha's free tier. A twenty-seat team calling into the UK and Germany every day, with a manager who wants intent signals to set priorities, matches what Cognism describes.

Where Pebbles Ai fits beside Lusha and Cognism

Pebbles Ai fits teams that want leads found at chosen companies and the outreach written in the same place. Name one to ten target companies, at least one role and one location, and the assistant returns 1 to 100 leads a run from Pebbles Ai's own GDPR compliant B2B contact database, each with a work email where found, a confidence score and a catch-all flag, landing as contacts in the built-in CRM.

It does not fit a calling team: Pebbles Ai has no phone numbers and no intent data. It also works through assistant chat rather than a browser extension, so a seller who mainly checks a contact while reading a profile is better served by a lookup tool.

What to check before buying contact data

Check the data against your own market before you sign, because coverage varies by country, industry and role.

• Test a sample of your real target accounts and note how many usable emails and numbers come back.
• Ask how the vendor handles opt-outs and deletion requests, and where its terms say the data is processed.
• Decide whether your team calls; if not, mobile coverage matters less than email quality.
• Confirm which CRM the data must land in and how duplicates are handled.
• Read the pricing page for what a credit buys and whether unused credits roll over.