Key takeaways
- Apollo.io is built around a searchable contact database and an outbound engine that sends.
- Pebbles Ai is a workspace of assistants that research, find leads, keep a CRM and draft outreach.
- Apollo.io sends sequences and places calls; Pebbles Ai saves emails as drafts in your own mailbox.
- Pebbles Ai writes from Company Intel, your business knowledge and brand voice.
- Contacts move across as a CSV; sequences do not.
What is the main difference between Pebbles Ai and Apollo.io
The main difference is where each product starts: Apollo.io starts from its contact database and an outbound engine, while Pebbles Ai starts from your company and the assistants that work from it. Apollo.io describes itself as an AI GTM system, and its prospecting, enrichment, sequences, dialler and deal tracking all sit around that database.
Pebbles Ai is a go-to-market operating system: one workspace where the Marketing and Strategy assistants research markets, find leads at companies you name, keep records in a built-in CRM and draft email and LinkedIn outreach. They write from Company Intel, so the copy reflects your business rather than a generic template.
Where is Apollo.io stronger
Apollo.io is stronger when the job is finding contacts by filter across a whole market and then sending to them at volume. You can search its database directly, rather than starting from a list of named companies, and the vendor sizes that database at 240M+ contacts and 30M+ companies.
It also runs the sending side: multi-step sequences across channels, a built-in dialler and deliverability tools for inbox warming, domain protection and sending reputation. It has a free plan, deal management with CRM sync, and an MCP server and API that bring its data into tools such as ChatGPT, Claude, Chrome, Salesforce and Slack. For security detail, see their trust page.
How does Pebbles Ai work differently
Pebbles Ai works from context outward: you describe your ideal customer in chat, an assistant finds matching companies, and Find fresh leads then looks for the right people at up to ten of them by role and location. Each lead lands in the CRM with a work email where one is found, a confidence score and a catch-all flag.
Outreach is drafted, not sent automatically. The assistants write email and LinkedIn messages of up to seven touches in your brand voice and save emails as drafts in your connected Gmail or Outlook mailbox. Smartbox handles replies across Gmail and Outlook, Socialbox brings LinkedIn, WhatsApp, Instagram and Telegram chats into the same workspace, and Your memory, Project memory and Company memory carry context between conversations.
Which teams should choose Apollo.io and which Pebbles Ai
Choose Apollo.io if your motion depends on high-volume outbound: large lists built by filter, sequences that send on a schedule and calls from the same screen. Choose Pebbles Ai if your bottleneck is the thinking around outreach: researching accounts, picking the right people at a short list of target companies and writing messages that show you understand them.
Take an illustrative eight-person agency selling to dental groups. It already knows its twenty target groups by name, so a market-wide database adds little, but it spends hours writing tailored emails and chasing replies across Gmail and LinkedIn. That team fits Pebbles Ai. A team booking meetings from thousands of cold contacts a month fits Apollo.io.
What should you check before switching from Apollo.io
Check whether you rely on automated sending, because Apollo.io sequences do not carry over and Pebbles Ai does not send sequences or place calls. Teams that depend on either can keep Apollo.io for sending and use Pebbles Ai for research, leads and drafting.
- Export your Apollo.io contacts as a CSV and import them into the Pebbles Ai CRM.
- List which sequences are live and decide where each will run after the move.
- Connect a Gmail or Outlook mailbox, since outreach drafts are saved there.
- Note any phone numbers you still need: Pebbles Ai finds work emails, not phone numbers.
- If you keep both, look at the Apollo.io server in the Pebbles Ai MCP catalogue; the catalogue may change.
Pebbles Ai and Apollo.io side by side
How each product approaches the same jobs, in its own terms.
| Pebbles Ai | Apollo.io | |
|---|---|---|
| Primary job | A workspace of AI assistants for research, leads, outreach drafting, CRM and inboxes | An AI GTM system for prospecting, enrichment, sequences, calling and deal tracking |
| Finding prospects | Describe your ideal customer, then find people by role and location at up to ten named companies | Search a contact and company database the vendor sizes at 240M+ contacts and 30M+ companies |
| Outreach | Email and LinkedIn drafts of up to seven touches, saved in Gmail or Outlook; no automated sending | Multi-channel sequences with deliverability tools for warming and domain protection |
| Calling | No dialler or phone numbers | A built-in dialler |
| CRM | Built-in CRM, labelled Beta, with deals, Kanban, saved views, tasks and notes | Deal management, CRM enrichment and CRM sync |
| Company context | Company Intel and three levels of memory that the assistants write from | See their site |
| Connections | Gmail, Outlook, Google Calendar, Slack, Notion and MCP catalogue servers | Its data in ChatGPT, Claude, Chrome, Salesforce and Slack, with an MCP server and API |
| Pricing structure | Paid per-seat plans with monthly AI credits and leads | Free, Basic, Professional and Custom plans with team credits that reset monthly |
Checked 2 November 2026 on each vendor's public pages. The other product's cells state only what its own site says; where it says nothing on a point, the cell reads See their site.
About Apollo.io
Sales intelligence and engagement platform
A go-to-market platform built around a B2B contact and company database it sizes at 240M+ contacts, with prospecting, enrichment, sequences, a dialler, meetings and deal tracking in one product, plus a free plan.
Best for: Sales teams that want a self-serve contact database and a full outbound engine (sequences, calling, deliverability tools) in one subscription, starting free.
What its own pages say
- Describes itself as an AI GTM system with a database of 240M+ contacts and 30M+ companies (vendor-stated). Source: Apollo.io
- Multi-channel sequences, a built-in dialler, inbound handling, deliverability and coaching in Apollo Workspace. Source: Apollo.io
- Deliverability tools covering inbox warming, domain protection and sending reputation. Source: Apollo.io
- CRM enrichment, job change alerts and deal management with CRM sync. Source: Apollo.io
- A meetings scheduler for booking and qualifying sales meetings, and what Apollo describes as more than 200 workflow integrations. Source: Apollo.io
- Apollo Anywhere brings its data into tools such as ChatGPT, Claude, Chrome, Salesforce and Slack, with an MCP server and API. Source: Apollo.io
- Free, Basic, Professional and Custom plans; credits shared across the team and reset monthly; monthly or annual billing with an annual discount. Basic adds email sequencing, Professional adds AI features and call recording, Custom adds SSO and API. Source: Apollo.io
Where Apollo.io is stronger
- A contact database Apollo sizes at 240M+ contacts that you search directly, rather than leads found per named company.
- Executing multi-step sequences with a built-in dialler, meetings scheduler and deliverability tooling.
- A free plan, native CRM sync and what Apollo describes as more than 200 workflow integrations.
Where Pebbles Ai differs
- One workspace spans research, lead generation, CRM, outreach drafting, two inboxes, assistants, company knowledge, connections and memory, rather than a single point tool.
- Company Intel holds business knowledge and brand voice built from your website, files and pasted text, and the assistants write from it.
- Smartbox works across Gmail and Outlook, with more than one inbox per provider, and Write with AI in Fast, Balanced and Comprehensive modes that use the thread and your brand voice.
- Socialbox brings LinkedIn, WhatsApp, Instagram and Telegram chats into the same workspace, with LinkedIn network tools, LinkedIn and Instagram posts, LinkedIn search and pacing guards.
- Your memory, Project memory and Company memory carry context between conversations.
Before you switch
- Export contacts from Apollo as CSV and import them into the Pebbles Ai CRM.
- Apollo sequences do not carry over: Pebbles Ai drafts outreach into your mailbox rather than sending sequences, so teams relying on automated sending or calling may keep Apollo alongside.
We make Pebbles Ai. Facts about other products come from their own public pages, checked on .
Where Pebbles Ai fits
- CapabilityProspecting & customer recordsFind fresh leads looks for people by role and location at up to ten named companies and adds each to the CRM with a work email where one is found, a confidence score and a catch-all flag.
- CapabilityOutreach contentThe assistants write email and LinkedIn outreach of up to seven touches from your Company Intel and save emails as drafts in your connected Gmail or Outlook mailbox.
- FoundationIntegrationsThe MCP catalogue includes an Apollo.io server, so once you connect it, the Marketing and Strategy assistants can use its tools from chat; the catalogue may change.
Common questions
Can Pebbles Ai replace Apollo.io?
Pebbles Ai can take over research, finding leads at named companies, customer records and drafting outreach. Its leads come from its own GDPR-compliant B2B contact database through Find fresh leads at named companies, but it does not send automated sequences, place calls or offer open search across that database, so teams that need those keep Apollo.io alongside.
Does Pebbles Ai have a contact database like Apollo.io?
It has its own growing B2B contact database, GDPR compliant, but you reach it differently: Find fresh leads searches it by role and location at the companies you name, rather than letting you browse it.
Can I move my Apollo.io contacts into Pebbles Ai?
Yes. Export them from Apollo.io as a CSV and import the file into the Pebbles Ai CRM, which also imports contacts from Google or Microsoft.
Can Pebbles Ai and Apollo.io work together?
Yes. The Pebbles Ai MCP catalogue includes an Apollo.io server, so once you connect it, the Marketing and Strategy assistants can use its tools from chat; the catalogue may change.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .
