11x vs Artisan:
which AI SDR fits your team?

What is the difference between 11x and Artisan

The difference is scope: 11x builds separate agents for outbound and inbound work across many channels, while Artisan builds one AI SDR for outbound that brings its own contact data. Both aim to take repetitive prospecting off a person's desk, but they draw that line in different places.

On its site, 11x describes Alice as working outbound over email and social, and Julian as handling inbound by voice and chat; it also names SMS, WhatsApp and a human dialler, and it sells through a demo. Artisan describes Ava as finding and enriching B2B leads, then writing and sending personalised outreach, from a database the vendor sizes at 250M+ verified contacts, with credits scoped to lead volume, mailboxes and dialler seats.

11x Alice vs Artisan Ava: where is each one stronger

Alice and the wider 11x line-up are stronger where a conversation may move off email: onto the phone, into chat or into a text. Because Julian handles inbound voice and chat, a team can put agents on incoming calls and chats as well as on cold outreach.

Ava is stronger where the bottleneck is finding the right people to write to in the first place. The contact database sits inside the product, so prospect lists and the emails sent to them come from one agent rather than two tools stitched together.

Artisan vs 11x: who should pick which

Pick 11x if inbound handling or phone conversations matter as much as cold outreach; pick Artisan if your outbound runs mainly on email and you also need the list. Both vendors put an agent in charge of sending, so the team should be comfortable with that before a trial.

Two illustrative buyers show the split. A software company whose website and phone line bring in demo requests out of hours would weigh 11x for Julian. A founder-led consultancy with no contact data and a short list of target sectors would weigh Artisan, because Ava supplies the leads as well as the emails.

Where Pebbles Ai fits as a third option, and where it does not

Pebbles Ai fits teams that want AI to prepare outbound while they choose how much runs without approval. The Marketing and Strategy assistants research accounts, find leads at one to ten named companies from Pebbles Ai's own GDPR compliant B2B contact database, and write email and LinkedIn outreach of up to seven touches from your company knowledge and brand voice.

Control comes from three execution modes. Manual, where the web app starts, asks for approval on every action that reaches outside Pebbles Ai; Plan queues those actions instead of running them; Auto runs external writes without asking. Sending an outreach template to a CRM segment asks for approval in every mode, outreach emails are saved as drafts in your connected Gmail or Outlook mailbox, and LinkedIn messages are drafted for you to send.

It does not fit a team that wants an agent to run outbound sequences on its own, answer inbound calls or reach people by SMS. Pebbles Ai has no dialler or voice agent and finds work emails, not phone numbers.

What to check before you choose an AI SDR

Check where accountability sits for every message that leaves your domain, because that decides more than the feature list does.

• List the channels your buyers answer on today: email, LinkedIn, phone, chat or text.
• Ask how a person reviews, edits or stops a message before the agent sends it.
• Find out which mailboxes and domains the agent sends from, and who owns their reputation.
• Ask what the agent writes from: your own positioning and proof, or a generic prompt.
• Read each vendor's pricing page for how leads, mailboxes and seats are counted.