Key takeaways
- Apollo.io is an MCP catalogue entry, not a native connection, and the catalogue may change.
- Each person connects Apollo with their own sign-in, so the assistant works within that person's Apollo access.
- Find fresh leads uses Pebbles Ai's own B2B contact database, not Apollo's.
- Use Apollo for what already lives in your Apollo account; use Find fresh leads for new contacts at named companies.
What does the Apollo MCP server add to the assistants
The Apollo MCP server lets the assistants use your Apollo.io account from a Pebbles Ai chat, through the tools Apollo's own server publishes. The catalogue lists it for contacts and sequences; the exact tools, and what they return, are Apollo's to define.
Your Apollo plan and permissions still apply. The assistant can do in Apollo only what your account could do there, and anything that uses up Apollo allowances is governed by Apollo, not by Pebbles Ai.
When should you use Apollo or Find fresh leads
Use Apollo for the contacts and sequences your team already keeps there, and Find fresh leads when you want new people at named companies landed straight in the Pebbles Ai CRM, which is in Beta. The two are different sources, and a team that already uses Apollo can use both.
- Find fresh leads: 1 to 10 named target companies, at least one role and one location, 1 to 100 leads a run, from Pebbles Ai's own growing B2B contact database, GDPR compliant.
- Each lead it finds carries a work email where one is found, with a confidence score and a catch-all flag, plus personalisation angles; it does not return phone numbers or intent signals.
- Apollo through MCP: whatever your Apollo account holds and its server exposes, such as contacts you saved and the sequences your team runs there.
How do Apollo and Pebbles Ai fit in one prospecting session
Apollo and Pebbles Ai fit together when research and writing happen in the chat and Apollo stays where the contacts or sequences already live. An illustrative session for an account executive working ten target accounts runs like this.
- Ask the Strategy assistant to research the accounts from their websites and public sources, with citations.
- Run Find fresh leads for the right roles at those companies and review the new contacts in the CRM.
- Ask the assistant whether any of them already sit in your Apollo account, where Apollo's server offers a look-up.
- Have the assistant write openers from each lead's personalisation angles, then ask for the Apollo step you want, such as adding contacts to an existing sequence if the server allows it, and approve it on its card in Manual mode.
What does the Apollo connection not do
The Apollo connection does not copy Apollo contacts into the Pebbles Ai CRM, enrich records in the background or keep the two in step. Every call happens because someone asked for it in a chat, and in Manual mode each one waits on an approval card.
It is also personal and narrow. Each person connects Apollo with their own sign-in, from the catalogue in Settings rather than from a chat; the Guider does not use MCP servers; and Disconnect removes the stored credentials in Pebbles Ai without revoking the grant in Apollo.
How to connect Apollo to the assistants
Each person who wants their assistants to reach Apollo does this once.
- Open Settings, Connections, go to the MCP servers group and choose Apollo.io.
- Sign in with your own Apollo account and grant the access Apollo asks for.
- In a chat with the Marketing or Strategy assistant, ask a read-only question about one contact you know.
- Decide which work stays in Apollo and which runs through Find fresh leads, and tell your team.
- Approve each Apollo call on its card in Manual mode until you trust how the assistant uses the server.
Where Pebbles Ai fits
- FoundationIntegrationsApollo.io is listed under MCP servers (the catalogue may change), connected by each person with Apollo's own sign-in; every call follows your execution mode.
- CapabilityProspecting & customer recordsFind fresh leads brings 1 to 100 leads a run from up to ten named companies into the CRM, from Pebbles Ai's own GDPR-compliant B2B contact database.
Common questions
Does Find fresh leads use Apollo's data?
No. Find fresh leads serves leads from Pebbles Ai's own growing B2B contact database, GDPR compliant. Apollo is reached only through its MCP server, when you ask.
Do I need an Apollo account to find leads in Pebbles Ai?
No. Find fresh leads works without Apollo. Connect Apollo only if you want the assistants to use what is already in your Apollo account.
Can my team share one Apollo connection?
No. MCP servers are connected per person, each with their own Apollo sign-in and permissions.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .