Key takeaways
- CIO is a large-organisation title; mid-sized firms call the same buyer IT director or head of IT.
- The CIO sponsors and approves, while an architect, infrastructure or applications lead runs the evaluation.
- Purchases pass through procurement, security questionnaires and vendor risk review.
- Have security answers, certifications or their target dates and a data processing agreement ready before the first call.
What does a CIO own
A CIO owns the technology an organisation runs on: infrastructure, business applications, the service desk, the IT budget and often information security. Where a CTO builds the product a company sells, the CIO keeps its internal systems working, so they care about reliability, cost, risk and how a new system fits the existing estate.
In regulated sectors such as banking, insurance, healthcare and the public sector, CIOs also answer to regulators and auditors for the technology they approve. That makes them careful buyers who prefer suppliers with a track record and clear documentation over the newest option.
Which titles cover IT director and head of IT contacts
Search the CIO title alongside the IT leadership titles mid-sized organisations use, and include the people who evaluate for them.
Set seniority to C-suite and director for the sponsor, and manager or senior specialist for the evaluator. A headcount filter helps too: below a few hundred staff, the senior IT person is more often an IT manager than a CIO, and that buyer behaves differently.
- Large and regulated organisations: chief information officer, chief digital officer, group IT director.
- Mid-sized companies: IT director, head of IT, head of technology.
- Evaluators: enterprise architect, head of infrastructure, head of applications, IT service manager.
- Public sector: director of digital, head of ICT, chief digital and information officer.
How do you reach the person who will run the evaluation
Reach the evaluator by asking the CIO, or the CIO's office, who owns the problem you solve, then writing to that person with the referral in your first line. A CIO approves many purchases they never test: the enterprise architect checks fit with the estate, the infrastructure or applications lead checks operation and support, and the security team checks risk. A referral from the CIO's office carries weight with all of them.
Triggers tell you when to ask. A new CIO or IT director, a cloud migration, a major system replacement mentioned in job adverts or an annual report, a merger, or an incumbent supplier's contract coming up for renewal all open a decision.
How to reach a CIO through procurement and security review
Reach a CIO's organisation ready for procurement, because the purchase will pass through security, legal and vendor risk checks before anyone signs. Public sector buyers often purchase through frameworks, such as G-Cloud in the UK, so being on the right framework can matter more than any outreach.
- A completed security questionnaire, or a trust page that answers the common questions.
- Your certifications, such as ISO 27001 or SOC 2 Type II, or their target dates where they are pending.
- A data processing agreement and a list of sub-processors.
- Penetration test summaries, business continuity and incident response arrangements.
- Insurance certificates and financial information for supplier onboarding.
What GDPR means for contacting IT leaders
You can usually contact an IT leader at a work address under legitimate interest, and you should expect them to test how you handle their data. IT leaders often run data protection controls themselves, so collect the minimum, note the source of each contact and set a retention period you can explain.
Respond quickly to an objection or a request to delete, and keep your legitimate interest assessment where you can find it. In the UK, PECR covers the email itself. This is general information rather than legal advice.
How to find CIO contacts, step by step
Find the sponsor, then the evaluator, then prepare for review.
- Decide whether your targets are large enough to have a CIO, or whether the buyer is an IT director or head of IT.
- Search the senior IT titles with C-suite and director seniority, and the evaluator titles with manager seniority.
- Look for triggers such as a new IT leader, a migration, a system replacement or an incumbent contract up for renewal.
- Ask the senior IT leader who owns the problem you solve, and write to that person with the referral in the first line.
- Prepare your security answers, certifications or target dates and data processing agreement before the first meeting.
Where Pebbles Ai fits
- CapabilityProspecting & customer recordsDescribe the organisations you sell to and an assistant finds up to 50 matching companies a search; Find fresh leads then returns CIOs, IT directors or architects at up to ten of them, with work emails where found and a confidence score.
- CapabilityResearch & analysisAn assistant reads a company's annual report, job adverts and news for migrations and system changes, and backs what it finds with numbered citations.
Common questions
What is the difference between a CIO and a CTO?
A CIO runs the technology a company uses internally, while a CTO usually owns the technology in the product it sells. Some companies combine both in one role.
Should you contact the CIO or the IT director first?
In a large organisation, ask the CIO's office for a referral and work with the director who owns your problem. In a mid-sized firm the IT director is usually both sponsor and decision maker.
Which certifications does a CIO expect from a supplier?
Commonly an ISO 27001 certificate or a SOC 2 Type II report, a recent penetration test and a data processing agreement; regulated sectors may ask for more. Say plainly if any certification is still pending.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .