Key takeaways
- One buying role hides behind many titles, so search for the set, not one spelling.
- Seniority separates the person who decides from the person who does the work.
- Exclude keywords remove look-alike titles that never buy.
- Search for roles inside companies that already fit, not across the whole market.
- Keep a list of titles that progressed and refine it after every campaign.
Why does one role need several job titles
One role needs several job titles because companies name the same job differently by size, country and fashion. The person who runs sales may be Head of Sales, Sales Director, VP Sales or, at a small firm, the Managing Director.
Job title prospecting that uses one spelling misses most of the market. Write the variants down once: abbreviations (VP, Dir.), word order (Director of Sales, Sales Director) and local forms where you sell in more than one language.
How do you search contacts by department
Search contacts by department when the problem belongs to a team rather than one title. Finance tools are bought by finance, but the champion may be a controller, a financial analyst or a head of FP&A.
Describe the department through its common titles and keywords, such as "revenue operations" or "sales operations", then use seniority to choose between the decision maker and the day-to-day user.
How do seniority and exclusions sharpen a title search
Seniority sharpens a title search by separating people who sign from people who use. A manager feels the problem daily; a director or head of department usually controls the budget. Decide which you want for this message, or plan one message for each.
Exclusions remove titles that match your keywords but never buy. Searching "sales" finds sales recruiters, sales trainers and assistants to sales directors; adding those as exclude keywords keeps the list clean.
How does a role based lead search work in Pebbles Ai
In Pebbles Ai a role-based lead search runs inside named companies. Find fresh leads, in the contacts toolbar of the CRM (labelled Beta), takes up to ten target companies, at least one role and one location, and optional seniority, industries, company size, HQ locations, keywords and exclude keywords.
Each run finds 1 to 100 leads from Pebbles Ai's own growing B2B contact database, GDPR compliant. Results land as CRM contacts in a segment, with work emails where found, each carrying a confidence score. Phone numbers are not included.
How to find leads by job title, step by step
Do the first three steps once per offer; repeat the rest for each batch of accounts.
- Write down the problem you solve and the team that owns it at your customers.
- List every title that team uses for the decision maker and the daily user, with common variants and abbreviations.
- Choose the seniority levels you want and add exclude keywords for look-alike titles.
- Pick target companies that fit your ideal customer, up to ten at a time in Pebbles Ai.
- Run the search with your roles and a location, then review the results before any outreach.
- Note which titles replied or moved forward, and update your title list for the next run.
Where Pebbles Ai fits
Common questions
Should I search for the decision maker or the user?
Both, with different messages. The user feels the problem and can champion a change; the decision maker owns the budget and needs the business case.
Where do the leads in Pebbles Ai come from?
From Pebbles Ai's own growing B2B contact database, which is GDPR compliant. You search it by naming companies, roles and a location.
Does a title search in Pebbles Ai return direct dials?
No. For each person in the role it finds a work email where possible, with a confidence score and a catch-all flag, but no phone numbers.
How many leads can one search return?
Between 1 and 100 a run, with 10 as the default, across up to ten named companies. Each lead found uses one lead from your Pebbles wallet.
About this page. Written by the Pebbles Ai team for people who run sales, marketing and growth. Last updated .
