Which AI prompts write better sales emails?

What should an AI email prompt include

An AI email prompt should include everything a good colleague would ask before writing for you. If a detail is missing, the assistant fills the gap with something safe and generic.

• The reader: job title, company and what they care about.
• The angle: the one problem or trigger you are writing about.
• The proof: one fact or example you can stand behind.
• The length: a word limit or a sentence count.
• The voice: plain, warm, direct, or your saved brand voice.
• The ask: one question or next step.
• The exclusions: no flattery, no feature list, no invented figures.

Which prompts for cold emails can you adapt

Start with a prompt for the first touch, then ask for variations rather than writing a new prompt each time. Replace the square brackets with your own details.

• Write a first cold email to [job title] at [company]. Lead with [trigger or problem]. Use one proof point: [proof]. Keep it under 90 words, in plain British English, ending with one question. No flattery and no feature list.
• Write two subject lines under six words for that email, one direct and one that raises a question.
• Rewrite the email for a more technical reader: keep the length, and swap the outcome for a sentence on how it works.
• Give me two versions that open differently, so I can choose.

Which prompts help with follow-ups and replies

Follow-up prompts work best when they forbid repetition and ask for one new thing. Reply prompts work best when they paste the prospect's words in full.

• Write a second touch to [name] that adds one new thing: [insight]. Do not repeat the first email or open with a check-in phrase.
• Here is the prospect's reply: [reply]. Answer their exact question first, then propose one next step.
• Is this incoming message worth answering? Explain why in two sentences.

What changes between a weak and a strong prompt

The strong prompt changes the opening line, the length and the ask. An illustrative weak prompt, "Write a sales email for our product", tends to return a paragraph about the sender, a list of features and a request for thirty minutes.

An illustrative strong prompt names a finance director at a growing logistics firm, the trigger of a new warehouse opening and a 70-word limit. The draft then opens with the warehouse, makes one point about month-end reporting across sites and asks whether that is on their list this quarter.

What should you never leave to the prompt

Never leave facts, figures or names to the assistant. If the prompt does not supply a proof point, the draft may invent one that sounds right.

Read every draft as the recipient would before it goes out. Check that each claim is true, that the tone fits your company and that nothing confidential from another account slipped in from your notes.