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20 pages match “ICP”
Ideal customer profile (ICP)
An ideal customer profile (ICP) describes the companies that get the most from your product. What goes into one, how it differs from a persona, with an example.
How do you check whether a lead fits your ICP?
How to check whether a lead fits your ICP before outreach: written criteria for the company and the person, three fit bands and what to do with poor fits.
How do you find companies that match your ICP?
How to find companies that match your ICP: turn the profile into search filters, run one search per combination and read results for what filters miss.
How do you build an ICP from your closed-won deals?
How to build an ICP from closed-won deals: which wins to include, what to pull from each one, how to spot the pattern and how lost deals become exclusions.
What data does an AI SDR need to work well?
The inputs that decide an AI SDR's output: your ICP, offer, proof, brand voice, exclusions and past conversations, and how to set each one up before outreach.
Buyer persona
A buyer persona describes the kind of person who buys from you: role, goals, objections. How it differs from an ideal customer profile and how teams use it.
Firmographics
Firmographics are the facts that describe a company, such as industry, size and location. Examples, segmentation and how they differ from demographics.
Psychographics
Psychographics describe buyers' attitudes, values and priorities, not facts like size or industry. B2B examples, segmentation and where the data comes from.
Technographics
Technographics describes the software a company uses. What technographic data includes, how teams segment by tech stack and how it differs from firmographics.
Lookalike audience
A lookalike audience is a new group chosen because it resembles your best customers. How ad platforms build one and how lookalike modelling works in B2B.
How do you filter B2B leads by company size?
How to filter B2B leads by company size: choose headcount bands from your best customers, then match the buyer, message and sales cycle to each band.
How should you segment leads before outreach?
Best practices for segmenting leads before outreach: start from your ideal customer, split on what changes the message and write each segment's rule down.
How do you find companies expanding in your market?
How to identify companies expanding in your target market: watch hiring, new offices, launches and announcements, confirm them at source, then time outreach.
How do you segment leads by industry for campaigns?
How to segment leads by industry for customised message campaigns: pick industries by fit, split them into sub-sectors and write in each one's language.
How do you find leads in an emerging market segment?
How to find leads in an emerging market segment for your product: define it by its problem, find where it gathers, test a small list and learn before you scale.
How do you give each buyer persona relevant content?
How to make sure each buyer persona receives relevant content: map their questions by stage, tag content and leads the same way and route it through outreach.
How do you personalise CTAs for each customer segment?
How to provide personalised calls to action based on customer segments: match the ask to each segment's stage and trust, word it their way and test one change.
How does market segmentation sharpen prospect targeting?
How market segmentation sharpens prospect targeting: it narrows who you contact, focuses what you say and shows which groups respond, so effort follows proof.
How do you split leads into different lists or campaigns?
How to segment your leads into different lists or campaigns: set one rule per list, keep each lead in one active campaign, name lists clearly and refresh them.
How do you pick the right message format for each segment?
How to determine the right message format for each audience segment: match length, channel, structure and proof to how each group reads and decides.
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