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3 pages match “MQL”

  1. GlossaryDefinitionLead scoring and qualification

    Marketing qualified lead (MQL)

    A marketing qualified lead (MQL) meets agreed fit and interest rules and is ready for sales. MQL criteria, the hand-off to an SQL and why some teams drop MQLs.

  2. GlossaryDefinitionLead scoring and qualification

    Sales qualified lead (SQL)

    A sales qualified lead (SQL) is a lead sales has checked and accepted as worth pursuing. How an SQL differs from an MQL, the criteria and what happens next.

  3. GlossaryDefinitionLead scoring and qualification

    Marketing qualified account (MQA)

    A marketing qualified account is a target company ready for sales, judged on fit and engagement across its buying group. How an MQA differs from an MQL.

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