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5 pages match “Lead scoring”

  1. GlossaryDefinitionLead scoring and qualification

    Lead scoring

    Lead scoring ranks leads by how well they fit your ideal customer and how interested they seem, so sales calls the most promising first. With an example.

  2. GlossaryDefinitionLead scoring and qualification

    Marketing qualified account (MQA)

    A marketing qualified account is a target company ready for sales, judged on fit and engagement across its buying group. How an MQA differs from an MQL.

  3. GlossaryDefinitionLead scoring and qualification

    Lead routing

    Lead routing decides which seller gets each new lead, and how fast. Round robin, territory and account-based assignment, with the mistakes to avoid.

  4. GlossaryDefinitionLead scoring and qualification

    Sales qualified lead (SQL)

    A sales qualified lead (SQL) is a lead sales has checked and accepted as worth pursuing. How an SQL differs from an MQL, the criteria and what happens next.

  5. GlossaryDefinitionLead scoring and qualification

    Marketing qualified lead (MQL)

    A marketing qualified lead (MQL) meets agreed fit and interest rules and is ready for sales. MQL criteria, the hand-off to an SQL and why some teams drop MQLs.

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