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Lead generation is finding people and companies who might buy, then starting a conversation. Inbound vs outbound, B2B meaning and where qualifying starts.
A lead list is a set of people who fit your ideal customer, with the details needed to reach them. What belongs on one and why bought lists go stale so fast.
A sales lead is a person or company that could buy from you and that you can reach. What counts as a lead, the main types, and how a lead becomes a customer.
Website visitor tracking records who visits your site. Company level identification by reverse IP lookup, person level tracking and the GDPR consent rules.
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