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5 pages match “Cold email”

  1. GlossaryDefinitionCold email

    Cold email

    A cold email is a first message to someone with no prior relationship. What separates it from spam, the parts of a cold email and the rules on sending one.

  2. GlossaryDefinitionProspecting

    Cold calling

    Cold calling is phoning a potential buyer who has had no earlier contact with you. How it compares with cold email, where it fits and the rules to check.

  3. GlossaryDefinitionCold email

    Email deliverability

    Email deliverability is whether your messages reach the inbox rather than spam. What decides it: authentication, sender reputation, list quality and content.

  4. GlossaryDefinitionCold email

    Bounce rate

    An email bounce rate is the share of sent emails returned undelivered. See hard and soft bounces in sales email, their usual causes and why the rate matters.

  5. GlossaryDefinitionCold email

    A/B testing

    A/B testing compares two versions of one thing, changing a single variable, to see which does better with a fair sample. How it works and the common traps.

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